Fresh Brand Domain Package

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• Choose which Content Package you would like
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• Follow any onboarding instructions
• Speak with a member of our Success team
• Sign off on the Keyword Plan
• Sign off on the delivered content
• Reap the rewards from your site

The Strategy:

Fresh domains have no history with Google and have no authority. The best course of action would be to start off targeting long-tail low-competition keywords.

Examples include –  (subject to change):

Furthermore, we analyzed many many sites in the yoga space.
We took their best-performing content that gets the most traffic, which helped us work on the initial categories and content that we should work on, based on the results these competitors are getting.

Some of these competitors included:

Based on the competitors best performing posts, we think this is the category structure we can look to achieve:

Everything below Types Of Yoga, Yoga Knowledge & Blog can be broken down into subcategories down the line, once we have enough content. It’s also vital that we don’t stretch ourselves too thin, and do too much at once. Ideally, focus on 1-2 categories/subcategories, fill them well, and then expand.

Note: This category structure is just a guideline, it is subject to change upon further competitor and keyword research.

Let’s take a look at the best-performing content for some of these competitors:

1. yogajala.com

2. theyoganomads.com

3. arhantayoga.org

4.anahana.com

Main Content Strategy

The niche can work well with a lot of individual information pieces of content.
Some can be listicles, and there are also opportunities for commercial content.

Let’s take a look at a few examples of listicles we could do:

• 10 Of The Most Popular Yoga Poses
• 5 Reasons Why You Should Start Yoga

Other content opportunities include:

1. What Are Chakra Symbols
   
2. The Best Yoga Mats For Beginners
   
3. How To Stretch Your Ankles

Monetization

The first step of monetization will be through display adverts.
Once the site starts to get more traffic, we can then turn to look for other monetization opportunities, such as from Affiliates.

In terms of affiliate programs that would be applicable to this domain, examples can be found in the extended lists below:

• https://www.authorityhacker.com/yoga-affiliate-programs/
  
• https://affilimate.com/blog/yoga-affiliate-programs/