The Travel and Tourism sector was hit pretty badly during COVID-19. So, to be sitting here and presenting a case study on the travel niche, makes me feel like things are going back to normal.

Looking at some domains currently within the space it is easy to find niche site owners with ample material to supply a case study. (or three!)

Today I will present a case study I put together for a client of ours at NWB, whose niche is travel.

So, let’s begin!

A Bit About The Domain:

The domain in question is in the travel niche. But, it focused on one specific area within the niche. The client started the site from scratch towards the end of 2020, and in May of 2021, they signed up with Niche Website Builders who within 12 months have produced 250k words of content.

At the time when the client first signed up with us, the domain was generating around 1000 page views per month. Fast forward 12 months and the domain is now generating 40k + in pageviews per month. It should be noted that no active link building was ever done for this domain, except for a 301 redirect.

The Work Done & The Strategy

Let’s take a look at the strategy and the work that was put in place for this domain.

301 Redirection In September 2021

In September 2021, a hyper-relevant aged domain, so a 301 redirect was implemented. So, this provides an explanation for the DR increasing suddenly without actively building any links.

Aged Domain’s Backlinks:

The backlink profile wasn’t exceptionally strong. But it contained links from some high DR sites. The backlink profile consisted of 72 referring domains, 45 of which were do-follow.



The Overall Results:

Considering that this was a fresh domain, at barely 1.5 years old, and today it is worthy of a case study, speaks a lot of what can be achieved in a very short period of time, with the right strategy and execution.

Final Thoughts:

This site is a great example of what can be achieved, even with a fresh domain. Having a solid keyword strategy and quality content can really help you achieve your goals in the website investing space.

Furthermore, using aged domains to your advantage, even as a 301 redirect can be another great way to scale quickly and successfully.

Whether you are looking at starting a website using a fresh domain or an aged domain, Niche Website Builders can help you.

Niche Website Builders offer a full end-to-end solution for website investors. We can provide the initial site build, extensive keyword research, and high-quality content written specifically to drive more traffic to your sites.

Who knows, perhaps one day you will end up here with me, and your website will be worthy of a case study that I will happily put together.

Let’s build this case study together!

Get in touch with us, if you want to begin your journey in the website investing space.

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