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TomatoHeadquarters.com

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Expert Review

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

• Extensive due diligence
• An in-depth keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
• Content formatted and uploaded to your new site using our proven to convert templates
• A site finished and ready to earn you money

About the Domain:

The domain was owned by a lady called Dorothy. She owned 23 acres farm, where she grew her own tomatoes, berries, and other fresh produce.

She sold most of what she produced to her local Farmers’ market.

Dorothy also shared recipes on her site. They were predominately tomato recipes.

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The domain has some quite strong backlinks in its profile.
Let’s take a look:

• Reddit.com (DR 95)
• Bobvila.com (DR 84)
• Extension.org (DR 79)
• Hometalk.com (DR 77)
• Healthyseasonalrecipes.com (DR 70)
• Newstarget.com (DR 63)
• Stripedspatula.com (DR 60)
• Cookeatpaleo.com (DR 59)
• Heavytable.com (DR 59)
• Deeprootsathome.com (DR 58)
• Farmtojar.com (DR 51)
• and so much more…

Upon checking the referring domain graph, it looks nice and clean, with nothing suspicious going on:

It’s important that the backlinks have relevance to the aged domain’s niche, so we checked them on SemRush, and here’s what it showed us:

The relevance is certainly there.

Clean Up:

Every aged domain typically requires a clean-up process. Often, quality backlinks would be pointed toward internal pages of the aged domain. These typically would need to be recreated and redirected. A clean-up process is necessary in order for us to retain the authority (link juice) of the domain.

As we are seeing above, the majority of backlinks are pointed toward the homepage, which is good.
There will be a handful of posts that would require recreation.

Anchor Text Profile:

The anchor text profile can tell us a lot about the health of the domain. A thorough inspection is required when it comes to aged domains in particular.

Ideally, once you have filtered the referring domain from highest to lowest on the anchor texts, you should expect to see either a naked anchor text at the top (e.g www.site.com) or the name of the site (e.g Niche Website Builders)

So, let’s take a look at the anchor text profile:

As you can see, we are seeing branded anchor texts right at the top, which is excellent!
Also, we are not seeing anything that shouldn’t be there and that’s not relevant to the niche.

The Strategy:

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate-based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth. 

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers. 

What’s The Plan For This Domain?

The domain falls into the gardening space, but because Dorothy also shared recipes, we should probably explore that too; not just do general recipes, but things that can relate to gardening.

Content such as pickling, preserving food, jellies, etc.

Here’s our strategy:

• Gardening guides (e.g how to grow tomatoes)
• Recipes (E.g how to make strawberry jelly)
• Gardening Gear

The monetization can come from display adverts of course, but also from affiliate programs.

• https://www.authorityhacker.com/gardening-affiliate-programs/
• https://buildapreneur.com/gardening-affiliate-programs/

Competitors:

It’s important that we find some competitors in the space that are doing well, which can reassure us that this is a space worth going to, and also, it’s worth seeing what our competition is doing that’s bringing them success.

So, here’s the first one gardenerbasics.com, a DR 13 – which is lower authority than us.

The site is generating a whooping 77K per month according to ahrefs in traffic. And as you can see, the site is still fairly new.

The domain only has 109 posts! Let’s take a look at what they are ranking for:

Definitely things we are going to cover. 

The second competitor is sowsmallgarden.com, DR 14.

This example is generating 19,6K per month in traffic according to Ahrefs.

Let’s take a look at what they are ranking for:

They are ranking for content related to tomatoes as well, which is excellent.

And finally, marysnest.com, a DR 30. This competitor is more on the recipe side of things.

This example is not generating 14,1K per month.

Here’s what they rank for:

Based on these competitors, we can see the huge opportunities for growth for tomatoheadquarters.com!

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!