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Stream Discussion

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money


This DR13 domain was first picked up by Wayback Machine in 2008 as an ecommerce site selling projectors.

The site went through a major change during its lifetime and became an informational site about projectors around 2017-18.

The domain expired at the end of 2020.

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Backlink Profile

This domain has a wide range of domains within its backlink profile. This includes a number of technology based domains as well as some exclusively about AV equipment.

The backlink profile is made up of 354 referring domains (105 dofollow). 

Let’s take a look at some of this domain’s dofollow links:

  • (DR91)
  • (DR85)
  • (DR80)
  • (DR64)
  • (DR61)
  • (DR52)
  • (DR49)
  • (DR45)
  • (DR43)
  • (DR43)
  • and more…

Upon checking the referring domain graph, it looks nice and clean, with nothing suspicious going on:

The Projector Pros - Referring Domains

Clean Up:

Every aged domain typically requires a clean-up process. This means, that the best by links internal pages other than the homepage would need to be recreated and redirected. A clean-up process is necessary in order for us to retain the authority (link juice) of the domain.

There will be some clean-up required. But not a huge amount.

Anchor Text Profile:

The anchor text profile can tell us a lot about the health of the domain. A thorough inspection is required when it comes to aged domains in particular.

Ideally, once you have filtered the referring domain from highest to lowest on the anchor texts, you should expect to see either a naked anchor text at the top (e.g or the name of the site (e.g Niche Website Builders)

And in this particular case, the anchor text profile looks clean: 

What would we do?

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth. 

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers. 

Suggested Content Strategy

For this domain we would aim the content at those interested in projectors and their uses such as home theatres.

We would suggest that the content plan is built off the keywords the site was previously ranking for, (See image below) as this would make the most of the previous site history when it was converted into an informational site.

Example content could include:

  • Reviews of specific Projectors
  • Informational articles around projector setup
  • FAQ articles tackling common setup and technical issues

In terms of affiliate programs that would be applicable for this domain, there is the option of generic technology affiliate programs or specific retailer programs. Examples can be found in the links below:

The Projector Pros - Previous Keywords

To give an example of what can be achieved in the projector niche we have found two competitor sites. has a higher DR than the (DR21) but it’s generating decent amount of traffic, and is doing the exact same thing we wold be doing.

The Projector Pros - Competitor Site 1

This example is generating 11,2k in traffic each month. But it should be noted that Ahrefs can underestimate traffic by 2-3x times the actual amount.

Let’s take a look at what the site is ranking for:

The second example is, a DR 31.  As the name suggests, this domain focuses home on home theater, which is fine, as this is something that we will be covering too.

This example is generating 56k in traffic each month. 

Here’s what the site is ranking at the top:

And finally –, DR 26, generating  107K per month traffic.

And here’s what it’s ranking for:

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


The Aged Domain + A Website Build + Content Package

The Branded Anchor


50,000 Words
DFY Site Build
Aged Domain

Traffic Magnet


100,000 Words
DFY Site Build
Aged Domain

Serial Flipper


150,000 Words
DFY Site Build
Aged Domain

The Sandbox Skipper


200,000 Words
DFY Site Build
Aged Domain

The Wayback Traveller


300,000 Words
DFY Site Build
Aged Domain



500,000 Words
DFY Site Build
Aged Domain


Premium Aged Domain
Domain Name
12 Months FREE Hosting
FREE SSL Certificate
Deep Niche Research
An in-depth keyword plan
Competition Analysis
Logo Design
All the plugins you need installed
Perfect On-Page SEO Optimization
Fully Indexed
Ready To Make You Money

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