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About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • 100,000 words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money


This DR11 domain was first picked up by Wayback Machine in 2008 as an ecommerce site selling projectors.

The site went through a major change during its lifetime and became an informational site about projectors around 2017-18.

The domain expired at the end of 2020, before going up for auction in 2021. 

The Projector Pros - Screen Grab

Any questions about this domain?

Drop us a message in the chat below and we’ll get right back to you. We’re happy to arrange a call to discuss any questions you might have.

Backlink Profile

This domain has a wide range of domains within its backlink profile. This includes a number of technology based domains as well as some exclusively about AV equipment.

The backlink profile is made up of 359 referring domains (105 dofollow). 

Let’s take a look at some of this domain’s dofollow links:

  • (DR91)
  • (DR85)
  • (DR80)
  • (DR64)
  • (DR61)
  • (DR52)
  • (DR49)
  • (DR45)
  • (DR43)
  • (DR43)
  • and more…
The Projector Pros - Referring Domains

What would we do?

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth. 

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers. 

Suggested Content Strategy

For this domain we would aim the content at those interested in projectors and their uses such as home theatres.

We would suggest that the content plan is built off the keywords the site was previously ranking for, (See image below) as this would make the most of the previous site history when it was converted into an informational site.

Example content could include:

  • Reviews of specific Projectors
  • Informational articles around projector setup
  • FAQ articles tackling common setup and technical issues

In terms of affiliate programs that would be applicable for this domain, there is the option of generic technology affiliate programs or specific retailer programs. Examples can be found in the links below:

The Projector Pros - Previous Keywords

To give an example of what can be achieved in the projector niche we have found two competitor sites, and has a higher DR than the domain (DR37) but demonstrates what an established domain can achieve within the niche.

Currently it has 256 pages with 65% of the site’s traffic comes from the top 30 pages.

The Projector Pros - Competitor Site 1

This example is generating 30k in traffic each month. But it should be noted that SEMrush can underestimate traffic by 2-3x times the actual amount. has a similar DR than the domain (DR11) and demonstrates a good reference for where the performance of the domain would be expected to be at its level.

Currently it has 78 pages with 73% of the site’s traffic comes from the top 6 pages.

This example is generating 1.9k in traffic each month. But it should be noted that SEMrush can underestimate traffic by 2-3x times the actual amount.

Using the “Tomb-Raiding” technique we could target the best performing content on and also weaker competitors and use our competitive DR to rank on similar content. For more details on our Tomb Raiding technique, see here.

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• 100,000 words of awesome content
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


Site Build + 100k Content