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ThePastryStudio.com

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Expert Review

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

• Extensive due diligence
• An in-depth keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
• Content formatted and uploaded to your new site using our proven to convert templates
• A site finished and ready to earn you money

About the Domain:

The Pastry Studio was an appointment-only wedding cake boutique located in Daytona Beach, Florida serving cities from Jacksonville to Orlando. They specialized in couture wedding cakes and luxury special event cakes, providing their clients with an artistic and modern approach to cake decorating. Their goal was to bring great taste and the beauty of art into the client’s experience, offering a variety of cakes, cupcakes and macaroons. 

The domain to this day remains indexed and is in fact still generating traffic, which shows an excellent opportunity for faster indexation and ranking when the site is relaunched.

Any questions about this domain?

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Backlinks:

The backlinks of this domain are great, let’s take a look:

• huffpost.com (DR92)
• oprah.com (DR 86)
• brides.com (DR86)
• stylemepretty.com (DR83)
• www.100layercake.com (DR76)
• caratsandcake.com (DR74)
• bridalguide.com (DR74)
• offbeatwed.com (DR72)
• southernweddings.com (DR70)
• thecakeblog.com (DR69)
• cakecentral.com (DR67)
• And so much more!

Backlink Relevance:

Having backlink relevancy is quite important. A check through SemRush will need to be performed for us to see what the backlink relevancy is. So, let’s take a look:

And as you can see, we are definitely seeing some relevancy.

Clean Up:

Every aged domain typically requires a clean-up process. Often, quality backlinks would be pointed toward internal pages of the aged domain. These typically would need to be recreated and redirected. A clean-up process is necessary in order for us to retain the authority (link juice) of the domain.

There are a few .jpg files, but these are nothing to worry about as we won’t be redirecting these pages. However, there are a few pages that would benefit from a page to page redirect.

Anchor Text Profile:

The anchor text profile can tell us a lot about the health of the domain. A thorough inspection is required when it comes to aged domains in particular.

Ideally, once you have filtered the referring domain from highest to lowest on the anchor texts, you should expect to see either a naked anchor text at the top (e.g www.site.com) or the name of the site (e.g Niche Website Builders)

So, let’s take a look at the anchor text profile:

The Strategy

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate-based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth. 

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers. 

The Strategy For This Domain:

A lot of people bake, and a lot of people love desserts. So, naturally, there will be a lot of interest and people willing to bake themselves or learn more about baking.

But, here’s our strategy:

• Listicle types of content around wedding cakes (e.g 20 best flower wedding cake ideas)
• Listicle types of content around recipes (e.g 10 chocolate cupcake recipes)
• Informational pieces of content around cakes (best cake temperatures for a moist sponge, how to decorate 4 tier-cakes, etc) 

The monetization can come from display adverts, of course, but also from affiliate programs on everything on cake decorating/baking equipment/products.

Examples of affiliate programs that would be applicable to this domain can be found in the extended lists below.

• https://www.filife.com/baking-affiliate-programs/
• https://thataffiliatelife.com/baking-affiliate-programs/

The Competitors

Competitor research is essential in order for us to get an idea of what competitors within our authority or less are achieving, and the strategy they are using.

Our first competitor is, 3brothersbakery.com with a DR44. 3brothersbakery.com specializes in delivering baked goods to all types of events, with an award winning service. This site is currently receiving 89.7K worth of organic traffic. 

As you can see, their traffic has increased over the past 30 days, which is great to see.

Let’s take a look at what they are covering:

All relevant topics and keywords that we are able to implement into thepastrystudio.com.

Our second competitor is, aggiesbakery.com with a DR32, receiving 23.0K worth of organic traffic.

This is what they are covering:

Our third and final competitor is oregondairy.com with a DR37. This site is currently generating 11.8K of organic traffic.

And, this is what they are covering:

All of the above competitors provide a helpful insight into the potential and success that could be developed with thepastrystudio.com.

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!