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Expert Analysis

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money

About the Domain: was about fashion and lifestyle and was run by a beautiful lady called Megan.

She was a student at the time but ran the blog out of pure passion for fashion in particular, but she also blogged about lifestyle things as well.

She also shared recipes at times.

The blog was colorful, clean, and tidy. The navigation bar was simplistic and easy to navigate.

At the moment the domain currently has 66 pages indexed by Google, which shows faster indexation opportunities.

Any questions about this domain?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.


The domain consists of 250 referring domains, 220 of which are do-follow.
We have some pretty strong backlinks, considering the domain only has a DR of 16.

Let’s take a look:

  • (DR 95)
  • (DR 92)
  • (DR 89)
  • (DR 86)
  • (DR 81)
  • (DR 78)
  • (DR 75)
  • (DR 73)
  • (DR 71)
  • and so much more…

The referring domain graph looks fine too.

Backlink Relevance:

Having backlink relevancy is quite important. A check through SemRush will need to be performed for us to see what the backlink relevancy is. So, let’s take a look:

We are definitely seeing some relevancy!

Clean Up:

Every aged domain typically requires a clean-up process. This means, that the best by links internal pages other than the homepage would need to be recreated and redirected. A clean-up process is necessary in order for us to retain the authority (link juice) of the domain.

What we are seeing above is basically just a handful of posts that would need to be recreated in order for us to reserve that link power.

Anchor Text Profile:

The anchor text profile can tell us a lot about the health of the domain. A thorough inspection is required when it comes to aged domains in particular.

Ideally, once you have filtered the referring domain from highest to lowest on the anchor texts, you should expect to see either a naked anchor text at the top (e.g or the name of the site (e.g Niche Website Builders)

So, let’s take a look at the anchor text profile:

As you can see, we are seeing branded anchor texts right at the top, which is great!

Also, we are not seeing anything that shouldn’t be there and that’s not relevant to the niche.

The Strategy

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate-based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth.

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers.

The Strategy For This Domain:

Fashion & Lifestyle is a big space. However, there is room for another site to enter the space and do great! Fashion easily overlaps with beauty as well, so we can certainly tackle some beautiful areas.

Here’s our strategy:

  • Listicle types of content around beauty (e.g 10 best red nails styles, best short hairstyles, etc)
  • Informational pieces of content on how to dress well and styling (e.g how to style a blouse with a skirt, or styling jewelry with a red dress, etc)
  • Listicle types of content around styling (e.g 10 dresses that go well with sneakers)
  • Info pieces of content around lifestyle (e.g what to wear on a first date, what to wear on the first day at work/interview, etc)
  • Outfit ideas for x and y event/party, etc.

The monetization can come from display adverts, of course, but also from affiliate programs on everything beauty products, clothing and so much more!

In terms of affiliate programs that would be applicable to this domain, examples can be found in the extended lists below:

The Competitors

Competitor research is essential in order for us to get an idea of what competitors within our authority or less are achieving, and the strategy they are using.

The first site we would like to show you is, a DR 9.
A much lower authority than And this domain is doing incredibly well!

This domain is generating 250k according to Ahrefs per month. Also remember, Ahrefs does not represent the real traffic, only GA & GSC can show the real traffic, and typically, SemRush underestimates traffic by around 2-3x. So the reality is, that this domain has probably around 150k in traffic per month accurately.

The site has 263 pages, and 65% of the traffic comes from the top 28 pages.
We also want to show you what sort of content this site is covering:

The domain is covering interesting types of content that can be applied to for sure.

The second example is, a DR 20, slightly higher authority than us, but very close!

This domain is targeting the styling/dressing types of content, which will sit nicely into our initial strategic plan to move forward.

Let’s take a look at what this domain is ranking for at the top:

And finally –, a DR 1.7 site, that is generating 130k per month according to ahrefs.

Using the “Tomb-Raiding” technique we could target the best performing content on and also weaker competitors and use our competitive DR to rank on similar content. For more details on our Tomb Raiding technique, see here.

As we have just seen based on some of the competitors (some with much lower authority than us) there are plenty of opportunities for!

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


The Aged Domain + A Website Build + Content Package

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50,000 Words
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100,000 Words
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150,000 Words
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The Wayback Traveller


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500,000 Words
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Premium Aged Domain
Domain Name
12 Months FREE Hosting
FREE SSL Certificate
Deep Niche Research
An in-depth keyword plan
Competition Analysis
Logo Design
All the plugins you need installed
Perfect On-Page SEO Optimization
Fully Indexed
Ready To Make You Money

Need some help to decide?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.