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Expert Analysis

Stream Discussion

Key Details

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money

The History

Tea lovers, assemble! This domain was all about tea. It wasn’t just about the types of tea, but there were also recipes that you could make that will go well with your tea.

The domain also covered tea parties, how to make the perfect cup of tea, etc.

Let’s run you through the categories individually though, so you can get a better understanding of what exactly this domain covered and was about.

Spotlight Hawaii - Screenshot

The tea category speaks for itself really, but, as you can see, there were interesting mostly info pieces of content that involved all sorts of subjects around tea.

Nibbles – also known as snacks. This category was primarily focused on recipes that go well with your tea or tea party.

Home & Garden:

Now, this is an interesting category. It covered a mixture of DIY stuff, some related to tea, others not so much.

The Mysteries category basically involved the owner of the website going out for a cup of tea with the writers of books. Then write down the interview. I don’t think this is something we could utilize for the domain, though.

It’s worth pointing out as well, that the domain had some sort of an award from Huffington post…and yes you guessed it, there is a backlink from Huffington post too!

Any questions about this domain?

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Let’s Talk About The Backlinks!

The backlink profile of consists of 154 referring domains, 122 of which are do-follow.

As mentioned earlier, the domain has a backlink from (DR 92)
But let’s take a deeper look at what sort of backlinks this domain has:

  • (DR 97)
  • (DR 92)
  • (DR 71)
  • (DR 67)
  • (DR 60)
  • (DR 56)
  • and more…

The referring domain graph looks natural and clean as well.

Spotlight Hawaii - Referring Domain

In terms of the backlink relevancy, here’s what SemRush showed us:

Spotlight Hawaii - Referring Domain

So, there is certainly relevancy.

The Strategy

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate-based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth. 

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers.

The beverage space, particularly coffee and tea is quite big. There is certainly potential.

So, we put together a strategy to move this domain forward.

Here’s what we have in mind: 

  • Informational articles on the types of tea, ways of making it, etc.
  • Informational articles on DIY tea craft ideas
  • Information articles on food pairing that go well with tea & recipes.
  • Informational articles on how to tea parties – set up/host tea parties
  • Listicle types of articles describing the best recipes to make to pair with your tea.

The monetization can come from display adverts of course, but we can also monetize through tea cup sets to go with your tea party, we can sell specialty teas and so much more.

In terms of affiliate programs that would be applicable to this domain, examples can be found in the extended lists below.

Now, it’s time for us to show you some competitors in the space that are doing well.

There are methods we can apply to outrank these competitors and start gaining traffic quickly.

So, here’s the first one, a DR 24 slightly higher DR than, but this domain is doing really well in the space, considering its authority. 

The site is generating 65K per month in traffic according to SemRush. The site has 246 pages, and 67% of the traffic comes from the top 7 pages.

Here’s what this site is ranking for:

All relevant, just a perfect example of what can be achieved in the tea space, without having as much authority.

The second example is – a DR 42 domain – with a great amount of traffic coming through.

Obviously, this domain has a lot higher DR than, but what I really wanted to show you is how they have structured it, and how we can monetize based on how these guys are doing it.

This is where we can get inspired. This is how this domain is doing it and is absolutely smashing it.

Now, that doesn’t necessarily mean that we will create a 1:1 identical structure like this site, but it gives us an insight into how they monetize, what sort of stuff they try to sell, etc.

You can basically shop by categories, and the type of tea as well:

What you could do, is create an informational piece of content about black tea, for example, then interlink it to the place where you can purchase black tea if that makes sense.

The site is generating big numbers of traffic – 216K in traffic per month to be exact according to SemRush. The site has 379 pages, and 65% of the traffic comes from the top 25 pages. 

Heres is what the domain is ranking for:

Basically, a combination of info and commercial content.

This site is doing what I said above. They created pieces of informational content, then linked to the pages where you can buy the tea. See the example below:

We want to show you one more example.

If we do include a section on books, then here is what this domain is doing –

This domain is covering some interesting content regarding books, something that can be applied to

When it comes to the recipe section that covers, there are so many recipes out there that we can pick. The way we would do it is by creating a listicle-type of articles that describe for example “10 best cookie recipes to pair with your tea” You won’t have to do any cooking!

Using the “Tomb-Raiding” technique we could target the best performing content on these domains and also weaker competitors and use our competitive DR to rank on similar content. For more details on our Tomb Raiding technique, see here

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


The Aged Domain + A Website Build + Content Package

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Need some help to decide?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.

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