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Key Details

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money
Spotlight Hawaii - Screenshot

A Dive Into The Past…

The domain may sound like it would be something about fashion and style, however, it’s far from it.

The domain was all about home & DIY – particularly DIY.

The DIY would typically consist of furniture.

The DYI space is huge, so there’s a lot of potential.

The domain-only recently expired, which means that more pages remained indexed – 55 to be exact.


Any questions about this domain?

Drop us a message in the chat below and we’ll get right back to you. We’re happy to arrange a call to discuss any questions you might have.

What About The Backlinks?

If you are smart, you would know that DIY is quite a visual niche, so using search engines such as Pinterest would be a smart move. And this is exactly what this domain did.

With Pinterest, if you post for some time, you would basically get a backlink from it. Furthermore, if you rank in other countries within Pinterest, you would get a link from Pinterest for that country too. For example,, and

However, it wasn’t just Pinterest that stood out, this domain had a backlink from too, which is a high authority niche relevant link.
But, let’s take a look at some other backlinks this domain has:

  • (DR 97)
  • (DR 94) (and other backlinks from Pinterest from other countries)
  • (DR 87)
  • (DR 85)
  • (DR 85)
  • (DR 80)
  • (DR 76)
  • (DR 74)
  • (DR 70)
  • (DR 70)
  • (DR 67)
  • and more…

Let’s take a look at the Referring domains graph, it just looks steady, with nothing unnatural going on. It had steady growth, then a little dip, which occurred when the domain expired. This is to be expected.

Spotlight Hawaii - Referring Domain

Upon checking this domain, we wanted to make sure that it has backlink relevancy, so we ran the domain through SemRusuh, and here is what it showed us:

Spotlight Hawaii - Referring Domain

There is definitely relevancy.

The Strategy

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate-based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth.

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers. 

What’s The Plan For This Domain?

The DIY and crafting space as mentioned earlier is huge. There is a lot of potential.
Furthermore, there is a lot of different areas of DIY that could be covered.

We did put together a plan though.

Here’s what we have in mind: 

  • Informational articles on how tos – DIY furniture building
  • Informational articles on home improvement.
  • Information articles on the types of tools you will need for certain DIY projects.
  • The monetization can come from selling DIY tools, products, potential courses, e-books, etc.

In terms of affiliate programs that would be applicable to this domain, examples can be found in the extended lists below.

Now, it’s time for us to show you some competitors in the space that are doing quite well.

There are methods we can apply to outrank these competitors and start gaining traffic quickly.

So, here’s the first one, a DR 15 a much lower DR than, but this domain is doing really well in the space, considering its authority.

The site is generating 39.9K per month in traffic according to SemRush. The site has 256 pages, and 60% of the traffic comes from the top 25 pages.

We would like to show you quickly what sort of content this site is ranking for:

Some content is relevant to – the rest is interesting, and something we could apply to

The second example is – a DR 34 domain – with a great amount of traffic coming through.

The site is generating 94.6K in traffic per month according to SemRush. The site has 238 pages, and 60% of the traffic comes from the top 20 pages.

The domain is covering/ranking for relevant topics, let’s take a look:

Using the “Tomb-Raiding” technique we could target the best performing content on and also weaker competitors and use our competitive DR to rank on similar content. For more details on our Tomb Raiding technique, see here.

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


The Aged Domain + A Website Build + Content Package

The Branded Anchor


50,000 Words
DFY Site Build
Aged Domain

Traffic Magnet


100,000 Words
DFY Site Build
Aged Domain

Serial Flipper


150,000 Words
DFY Site Build
Aged Domain

The Sandbox Skipper


200,000 Words
DFY Site Build
Aged Domain

The Wayback Traveller


300,000 Words
DFY Site Build
Aged Domain



500,000 Words
DFY Site Build
Aged Domain


Premium Aged Domain
Domain Name
12 Months FREE Hosting
FREE SSL Certificate
Deep Niche Research
An in-depth keyword plan
Competition Analysis
Logo Design
All the plugins you need installed
Perfect On-Page SEO Optimization
Fully Indexed
Ready To Make You Money

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