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About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money


Before we get into the nitty-gritty of this domain, let’s just quickly describe this site, and what it used to be.

When we first looked at this site’s history, we were wondering, what could we actually do with this niche? But, after we did some research we found that there is so much opportunity in the carpet space. It’s also not so competitive.

Now, this site is 22 years old, and it has a ton of history, but what matters the most, is that the relevance remained the same. The site was always about carpets.

The site was primarily focused on selling carpets, however, the site did have a “Carpet Guide” that was aimed at providing information on how to care for your carpet, fitting, removing stains, etc.

The site changed its layout and design in 2007 and remained with that design until the end of its time.

The site expired around the middle of 2018.

Spotlight Hawaii - Screenshot

Any questions about this domain?

Drop us a message in the chat below and we’ll get right back to you. We’re happy to arrange a call to discuss any questions you might have.

Backlink Profile

Let’s talk about the backlink profile of – the first site we would like to point out is This is a niche-relevant backlink that is also high in DR (84).

But that’s not all that this site’s backlink profile consists of, let’s take a look at some other referring domains:

  • (DR 84)
  • (DR 77)
  • (DR 69)
  • (DR 50)
  • and more…

We would also just like to quickly point out that the domain has 158 referring domains, 138 of which are do-follow.

Spotlight Hawaii - Referring Domain

We checked this domain on SemRush as well, just to check the backlink relevancy, and here’s what SemRush showed us:

Spotlight Hawaii - Referring Domain

So, as you can see, the relevancy is definitely there.

What would we do?

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth. 

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers. 

Suggested Content Strategy

As mentioned above, when we first looked at this site, we didn’t really know whether this niche is going to work. But after doing some research, we found that this is a really, really good niche. So, the type of content we would go for is: 

  • Informational articles on how to care for your carpet
  • Informational articles on how to clean your carpets (e.g stains from wine, dogs, etc)
  • The monetization can come from carpets, cleaning products (like vacuums) and so much more. 

Let’s show you a quick example of the type of content we will be targeting:

In terms of affiliate programs that would be applicable to this domain, examples can be found in the extended lists below.

We have found 3 examples we would like to show you. These are competitors in the space.
So, here’s the first one, a DR 18 site that is targeting interesting types of content that we can definitely use for

The site is generating nearly 17k per month in traffic according to SemRush. The site has 140 pages, and 70% of the traffic comes from the top 6 pages.

This site could be a site we “Tomb-Raid” and gain quick wins.

Let’s show you quickly what sort of content this site is covering:

This site is giving us an idea of a different type of content we could cover – costs to hire a professional.

Here’s what we might cover:

We could include a section on the types of cost you should expect to pay for carpet/rug professional cleaning.

The second example is – this is a site that has a lower DR (27) and is doing really well.

Now, the site focuses primarily on Vacuums, but we still wanted to show you what can be done with that, and definitely something we can take from

Furthermore, this site is a perfect example of how we can monetize The site is generating 81.1K in traffic per month according to SemRush.  The site has 500 pages, 60% of the traffic comes from the top 33 pages.

Let’s take a look at some of the content this site is ranking for:

Using the “Tomb-Raiding” technique we could target the best performing content on  and also weaker competitors and use our competitive DR to rank on similar content. For more details on our Tomb Raiding technique, see here.

And the last example is a DR 11 site, that has got pretty decent traffic coming through.

28.6K per month to be exact, according to SemRush.

Now, this site is a more general cleaning site, but there are certainly things we can take from it. It’s also worth noting that the site is just over a year old, and it’s generating pretty decent traffic.

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


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