Pomade Guide – Introduction
Welcome to the introduction post for my “over the shoulder” style case study.
This project is all about helping you get a better understand of the work and processes that go into buying, improving and eventually selling a website – for a profit.
While there are lots of case studies out there today, I don’t think I’ve quite seen an “over the shoulder” approach to buying and flipping.
It’s my hope that you can follow along with the monthly updates and apply the strategy to your own websites – and if you have any questions, both myself and Mark are very active within our Facebook Group.
Let Me Introduce….
So, without further delay, I would love to introduce our case study website:
I purchased the site via the Flipping Websites group for $1,225.
The last 3-month average earnings are $36.
This means I paid 34x monthly for this site – while I will cover valuations in more depth when I come to sell the site, you can typically expect to pay between 25-35x for a website – and usually a little more for sites making <$50 per month.
The site didn’t have Google Analytics installed but did have the Jetpack plugin. This is what the traffic looked like:
There are 10 posts on the website – 9 money and 1 informational.
While I would usually prefer more content, there are some nice quick wins that can be implemented.
The content isn’t great – buyer guides only cover (barely) 5 products and the actual guides are non-existent, but it’s ranking surprisingly well:
Updating the design and layout of the posts will also provide a boost – at the moment there is just 1 call to action for each product, and no comparison tables.
Short Term Plan
- Install Google Analytics
- Install Thrive Architect
- Create a ‘buyers guide’ template and update old content to the new design.
- Update existing content to go more in depth, cover more products and add actual buyer guides.
- Identify low hanging pomade related keywords and order content.
Long Term Plan
- Identify low hanging hair product related keywords (this hairspray, wax, gel etc) and order content.
- Identify low hanging hair equipment related keywords (think straighteners, dryers etc) and order content.
- Explore additional monetisation opportunities.
I will be recoding lots of videos showing you how this process looks, and for the first month or two I expect to complete lots of the work. Once this intense period is over, the site moves into growth stage (aka boring stage) where I will just be adding new content.
When we arrive at this point, I will move to monthly reports very similar to how Mark is reporting his own case study.
I want this case study to be open and transparent and I encourage questions and engagement – the best place for this is within the Facebook group.
I’m really looking forward to sharing this journey with you!
Adam
Hi Adam,
Interesting case study and the fact that you’re revealing the website is unique. Let’s just hope you don’t invite too much competition and copycats.
Will be following this closely.
Regards,
Shafi Khan
Hey Shafi. I think that is what makes this case study different to others. I’ve not seen anything where someone publicly purchases, improved and sells a site – all while revealing the URL and details.
Glad to have you on board following along!
Hmm. Interesting stats… get it to $1k a month fairly quickly then hopefully $30k selling .. not bad change
Hey Shaun, that’s the plan 🙂
I want to show people that flipping websites as a full time income is achievable. Hope you enjoy the journey!
Thanks so much for sharing. Can’t wait to see your progress and processes “live.”
Thank you Tracy – I’m excited to be sharing it with you. Keep an eye out for my first video today where I setup my revenue tracking 🙂
Nice Casestudy, will take advantage of this post and try to do a similar one.
meanwhile, I think its not $50 per month 🙂
Great case study. Looking forward to learning more from you.
Adam, how do you go about evaluating and buying the right site with potential, if I may ask?
I am at the same stage. I bought a premade site from upniche and have just started working on it. Following someone like you along with your journey, I am sure I can succeed.
Nice to have you writing the case study. I’m in my 4th month now with my niche site…with little to show for it but lots of things in store. Trying to see how far I can go building a niche site for a year while documenting the progress on my site.
Hey Don – awesome! I took a quick look at your journey so far – keep it up and the results will come 🙂