Niche Website Builders Show
8 things to look out for when buying an expired domain
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In this episode of the Niche Website Builders Podcast, Mark Mars and Adam Smith talk about eight reasons to consider buying an expired domain rather than a fresh one. What are the pros and cons?

Show Highlights:

  • What is an expired domain?
  • Why do domains expire? Business went bust; owner doesn’t/forgets to renew
  • Pros: Retains Google history, SEO value, solid backlinks, skipped sandbox period  
  • Analysis and Metrics Tools: 
    • Wayback Machine: Provides a historical view of an expired domain’s Website
    • Ahrefs and Semrush: Seek specific domain metrics and backlink profiles
    • SEO Checker: View majestic and Moz metrics without a subscription
    • Trademark Electronic Search System (TESS): Check for trademarks
  • 1: History
  • 2: Backlink profile
  • 3: Domain rating and authority
  • 4: Anchor text 
  • 5: Indexed pages
  • 6: Historical traffic
  • 7: Trademarks
  • 8: Claim social media sites

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