Niche Website Builders Show
Niche Website Builders Show
8 things to look out for when buying an expired domain


In this episode of the Niche Website Builders Podcast, Mark Mars and Adam Smith talk about eight reasons to consider buying an expired domain rather than a fresh one. What are the pros and cons?

Show Highlights:

  • What is an expired domain?
  • Why do domains expire? Business went bust; owner doesn’t/forgets to renew
  • Pros: Retains Google history, SEO value, solid backlinks, skipped sandbox period  
  • Analysis and Metrics Tools: 
    • Wayback Machine: Provides a historical view of an expired domain’s Website
    • Ahrefs and Semrush: Seek specific domain metrics and backlink profiles
    • SEO Checker: View majestic and Moz metrics without a subscription
    • Trademark Electronic Search System (TESS): Check for trademarks
  • 1: History
  • 2: Backlink profile
  • 3: Domain rating and authority
  • 4: Anchor text 
  • 5: Indexed pages
  • 6: Historical traffic
  • 7: Trademarks
  • 8: Claim social media sites