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Expert Analysis

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money

About the Domain:

My Assistance Dog Inc was a non-profit organization providing information about guide, hearing, and service dogs.

The domain had a blog section, detailing the ins and outs of all things assistance dogs.

The domain also used to generate pretty good traffic, during its peak in May 2018, it generated 3,285 per month according to SemRush.

Any questions about this domain?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.


The domain has 129 referring domains, and we have some awesome backlinks!

Let’s take a look:

  • (DR 92)
  • (DR 92)
  • (DR 92)
  • (DR 91)
  • (DR 90)
  • (DR 86)
  • (DR 83)
  • (DR 81)
  • (DR 80)
  • (DR 77)
  • (DR 74)
  • (DR 74)
  • (DR 74)
  • (DR 71)
  • (DR 70)
  • (DR 61)
  • and so much more…

The referring domain graph looks fine too.

Backlink Relevance:

Having backlink relevancy is quite important. A check through SemRush will need to be performed for us to see what the backlink relevancy is. So, let’s take a look:

Clean Up:

Every aged domain typically requires a clean-up process. Often, quality backlinks would be pointed toward internal pages of the aged domain. These typically would need to be recreated and redirected. A clean-up process is necessary in order for us to retain the authority (link juice) of the domain with as much relevancy as possible.

The majority of backlinks are pointed toward the homepage. There are several posts that would need recreating and redirecting page-to-page, but nothing too excessive.

Anchor Text Profile:

The anchor text profile can tell us a lot about the health of the domain. A thorough inspection is required when it comes to aged domains in particular.

Ideally, once you have filtered the referring domain from highest to lowest on the anchor texts, you should expect to see either a naked anchor text at the top (e.g or the name of the site (e.g Niche Website Builders)

So, let’s take a look at the anchor text profile:


As you can see, we are seeing branded anchor texts right at the top, which is great!

Also, we are not seeing anything that shouldn’t be there and that’s not relevant to the niche.

The Strategy

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate-based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth.

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers.

The Strategy For This Domain:

For this domain, we would aim the content at those who are interested in service animals, but also more broadly interested in pets.

Examples of content ideas could include:

  • Informational content around training service pets
  • Listicle content on the best service dogs divided by need (e.g best therapy dog breeds, best guide dog breeds, etc)
  • Informational articles on dogs in general
  • Reviews of various pet toys and items, such as feeders. Food, shampoo, etc.

In terms of affiliate programs that would be applicable to this domain, an extended list of potential affiliate programs can be found below:

The Competitors

Competitor research is essential in order for us to get an idea of what competitors within our authority or less are achieving, and the strategy they are using.

The first site we would like to show you is, a DR 29.
The same authority as us This domain covers all things therapy/service

This domain is generating 23,3k according to Ahrefs per month. Also remember, Ahrefs does not represent the real traffic, only GA & GSC can show the real traffic, and typically, SemRush underestimates traffic by around 2-3x.

We also want to show you what sort of content this site is covering:

Very much covers content around service dogs, which is great. Definitely, something we can take from them.

The second example is, a DR 11, much lower authority than us.

This site is generating 41K per month according to Ahrefs.

This domain covers more general dog content, certainly an area we would be exploring anyway, so a lot we can take from this domain.

Let’s take a look at what this domain is ranking for at the top:

Using the “Tomb-Raiding” technique we could target the best-performing content on and also weaker competitors and use our competitive DR to rank on similar content. For more details on our Tomb Raiding technique, see here.

Last but not least, is, A DR 27, less than us.

Here’s what it’s ranking for at the top:

Basically all things puppy/dog stuff. A lot we can take from this site.

As we have just seen based on some of the competitors (some with much lower authority than us) there are plenty of opportunities for

Our Data Project

It’s important that you have an idea of what it takes and what you need to achieve your goals within the website investing space.

Niche Website Builders conducted a massive data project, collecting thousands and thousands of sites in different niches to help us identify what website investors need to invest to achieve X traffic and revenue.

We took all the metrics, posts, and traffic from these domains and took the average number across all of them, which helped us have an idea of what sort of investment would be required to achieve X amount of traffic and revenue.

Here’s what the averages are:

So, to help you understand how much content and link building would be required for , we will need to put some metrics in place:

Current DR: 29
Current Posts: 0
Current Traffic: 0

So, in order for us to be in the average first bracket (25k-50k) we will need to increase our DR to 34, and invest in roughly 400+ pieces of content.

Now, this is an average, some domains depending on their niche and strategy can perform better with less content, or need more content or links to perform to these averages.

Because you are starting off with an aged domain, you already have a great foundation, a DR of 29, a history with Google, and an edge over your competitors within the same DR or less.

Based on all our PETS sites in our big database, the numbers are looking much better.

Technically speaking, is above the DR recruitment for pets on average. So, all you really need right now is 300+ pieces of content.

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


The Aged Domain + A Website Build + Content Package

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Premium Aged Domain
Domain Name
12 Months FREE Hosting
FREE SSL Certificate
Deep Niche Research
An in-depth keyword plan
Competition Analysis
Logo Design
All the plugins you need installed
Perfect On-Page SEO Optimization
Fully Indexed
Ready To Make You Money

Need some help to decide?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.

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