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Expert Analysis

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money

About the Domain:

A wellness domain, that focused on Meditation, spirituality, and yoga.

It included massages, classes, baths, retreats, and so on.

Any questions about this domain?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.


Even though this domain only has 100 referring domains (77 of which are dofollow) It has quite a strong backlink profile.

Let’s take a look at some of the backlinks this domain has:

  • (DR 92)
  • (DR 91)
  • (DR 88)
  • (DR 81)
  • (DR 80)
  • (DR 75)
  • (DR 75)
  • and more…

We like to look at the referring domain graph, to make sure that nothing unusual happened. As you can see, it looks clean and steady.

Backlink Relevance:

It’s important that the backlinks have relevancy – so we check this through SemRush. Here’s what it showed us:

The relevance is certainly there, which is great.

Clean Up:

Every aged domain typically requires a clean-up process. Often, quality backlinks would be pointed toward internal pages of the aged domain. These typically would need to be recreated and redirected. A clean-up process is necessary in order for us to retain the authority (link juice) of the domain.

We are seeing that the majority of backlinks are pointed toward the homepage. No pages would need recreating.

Anchor Text Profile:

The anchor text profile can tell us a lot about the health of the domain. A thorough inspection is required when it comes to aged domains in particular.

Ideally, once you have filtered the referring domain from highest to lowest on the anchor texts, you should expect to see either a naked anchor text at the top (e.g or the name of the site (e.g Niche Website Builders)

So, let’s take a look at the anchor text profile:

As you can see, we are seeing branded anchor texts right at the top, which is great!
Also, we are not seeing anything that shouldn’t be there and that’s not relevant to the niche.

The Strategy

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate-based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth.

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers.

The Strategy For This Domain:

The yoga and wellness space is big. Although there are big competitors, that doesn’t mean there isn’t room for us to compete. Meditation & yoga is still fairly new, and still gaining a following and traction. Now is the best time to join this niche!

We have put together a content strategy to move this domain forward.

Here’s what we have in mind:

  • Informational articles on yoga, its benefits, beginners’ guides, etc.
  • Informational articles on yoga poses (loads to be done here)
  • Informational articles on wellness (not getting too into the medical side of things, just general wellness tips)
  • Content around meditation
  • Content around spirituality
  • Content Around Massages (e.g types of massages)

The monetization can come from all things yoga equipment (mats, clothing, etc) Courses and e-books are to be considered too.

In terms of affiliate programs that would be applicable to this domain, examples can be found in the extended lists below.

Our Data Project

It’s important that you have an idea of what it takes and what you need to achieve your goals within the website investing space.

Niche Website Builders conducted a massive data project, collecting thousands and thousands of sites in different niches to help us identify what website investors need to invest to achieve X traffic and revenue.

We took all the metrics, posts, and traffic from these domains and took the average number across all of them, which helped us have an idea of what sort of investment would be required to achieve X amount of traffic and revenue.

Here’s what the averages are:

So, to help you understand how much content and link building would be required for, we will need to put some metrics in place:

Current DR: 18
Current Posts: 0
Current Traffic: 0

So, in order for us to be in the average first bracket (25k-50k) we will need to increase our DR to 34, and invest in roughly 400+ pieces of content.

Now, this is an average, some domains depending on their niche and strategy can perform better with less content, or need more content or links to perform to these averages.

Because you are starting off with an aged domain, you already have a great foundation, a DR of 18, a history with Google, and an edge over your competitors within the same DR or less.

If we take a look at the spiritual sites in our database ONLY, here’s what the averages look like:

So, it would take you a lot less investment to start generating a minimum of $1,064 per month JUST from display adverts.

Now, that we have an understanding and a roadmap to what needs doing, let’s take a look at some competitors within the space that we can tomb-raid and start getting traction:

The Competitors

Competitor research is essential in order for us to get an idea of what competitors within our authority or less are achieving, and the strategy they are using.

Now, let’s look into some competitors that are doing well in the space. Why? Well, if there are competitors out there that have the lower authority or are slightly higher than us, then that means it’s something we can achieve too.

So, here’s the first one –, DR 28, a higher authority, but still within our bracket. This domain is a great example of a domain doing well within the yoga space

It’s generating a great amount of traffic – 75,7k per month according to Ahrefs.

This domain focuses primarily on information content on yoga, but it also included some other wellness tips as well, let’s take a look:

A lot of content on yoga, and some content that can be monetized.

The second example is, DR 23 and it’s generating 43.4K per month according to ahrefs.

This domain is targeting more spiritual stuff, something we would be covering as part of our strategy for

Here’s what this domain covers and ranks for:

As you can see based on these competitors, there is plenty of opportunity for growth.
With the correct strategy and quality keyword research, we can see incredible growth for!

Using the “Tomb-Raiding” technique we could target the best-performing content on weaker competitors and use our competitive DR to rank on similar content. For more details on our Tomb Raiding technique, see here.

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


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Premium Aged Domain
Domain Name
12 Months FREE Hosting
FREE SSL Certificate
Deep Niche Research
An in-depth keyword plan
Competition Analysis
Logo Design
All the plugins you need installed
Perfect On-Page SEO Optimization
Fully Indexed
Ready To Make You Money

Need some help to decide?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.