Internal Linking

Essential but often overlooked

Why you need Internal Linking

Internal linking is the forgotten hero of SEO. It’s such an essential part of an SEO strategy but is often overlooked. Not least because it’s a time consuming exercise.

As SEOs, the main reason we care is because internal links pass link equity acquired from backlinks throughout your website. This link equity carries topic relevance and authority around your site and is one of the signals that search engines use to determine where a page ranks in the SERPs. An internal link can have a similar effect to a backlink and you are in control!

The benefits are hard to ignore and essential for success.

 

Adopt the Orphans!

Pages that have no internal links pointing to them are called orphans. In SEO, orphaned pages are bad. Orphaned pages have no link equity passed to them and are viewed differently by Google (it’s obviously not an important page if you’ve not linked to it!).

Keep readers on your website

Keeping readers on our site is something we should aspire to for a number of reasons. Firstly, the longer the person stays on your site by navigating around using internal links the more credit Google gives us for dwell time and the number of pages per visit. Meaning we’re more likely to receive a higher ranking in the future. 

Secondly, if we have Ads on our site the user sees more Ads which means more revenue! We also get to push them down the funnel to our money pages. 

Establish Topical Authority

Internal linking done well means that you are linking related articles together. Linking articles together in this way means that you are building topic clusters that help Google understand your content and therefore they will give you credit for being an authority on a given topic. Gaining topical authority means you’ll have more pages capturing more keywords, attracting more links, and improving rankings. 

Help Google index your site

Google crawls sites by following internal links. By having good internal linking Google is able to discover pages on your site more easily before up and leaving. More pages in the Google index is good!

Any Questions?

Please book in a call with a member of the Niche Website Builders Team

What our clients say

Establishing Topical Relevance

By linking similar articles together we create topic clusters. Topical clusters help enhance the topical relevance of your site. Search Engines look at different signals to determine if your website and pages are relevant for a certain query.

One way you can demonstrate relevance is by linking related pages together. This reinforces to search engines the topic on any given page using signals such as the relevance of pages and anchor text.

In cases where we can’t find an exact match article to link together, we’ll do our best to find an article that is topically the nearest match.

Choosing Anchor Text

We will aim to provide 3-5 internal links to any page on your site. 2-3 of these anchors will generally be an exact match of the keyword we are targetting, whilst the others will use a topically relevant or ‘secondary keyword match’.

You can be more aggressive with exact match anchors for internal linking when compare to external link building.

If you’d prefer a different strategy, let us know and we’ll be happy to follow your guidelines.

Keeping the link juice flowing

Link equity (also known as link juice) is the authority passed along to a page when it receives a link from another site.

This link equity can be passed around your entire site using internal linking instead of stopping at that one page. This is why we aim to avoid ‘orphaned pages’. Orphaned pages are pages on your site that have no internal links pointing at them. These orphaned pages will never receive the benefits of any link equity you have built up on your site.

project-small

Existing or New Content

For a small additional charge, you can add internal linking to any content order placed on Niche Website Builders. In this instance, we’ll make sure that any article we create for you is not orphaned.

If you’d like us to carry out internal linking for your entire site (maybe you’ve neglected internal linking in the past or never done it) then we can implement a strategy at a cost per article.

The minimum number of articles your site can have to make use of this service is 50. We find that with less than 50 articles it can be hard to find relevant enough articles to link together.

Establishing Topical Relevance

By linking similar articles together we create topic clusters. Topical clusters help enhance the topical relevance of your site. Search Engines look at different signals to determine if your website and pages are relevant for a certain query.

One way you can demonstrate relevance is by linking related pages together. This reinforces to search engines the topic on any given page using signals such as the relevance of pages and anchor text.

In cases where we can’t find an exact match article to link together, we’ll do our best to find an article that is topically the nearest match.

Choosing Anchor Text

We will aim to provide 3-5 internal links to any page on your site. 2-3 of these anchors will generally be an exact match of the keyword we are targetting, whilst the others will use a topically relevant or ‘secondary keyword match’.

You can be more aggressive with exact match anchors for internal linking when compare to external link building.

If you’d prefer a different strategy, let us know and we’ll be happy to follow your guidelines.

project-small

Keeping the link juice flowing

Link equity (also known as link juice) is the authority passed along to a page when it receives a link from another site.

This link equity can be passed around your entire site using internal linking instead of stopping at that one page. This is why we aim to avoid ‘orphaned pages’. Orphaned pages are pages on your site that have no internal links pointing at them. These orphaned pages will never receive the benefits of any link equity you have built up on your site.

Existing or New Content

For a small additional charge, you can add internal linking to any content order placed on Niche Website Builders. In this instance, we’ll make sure that any article we create for you is not orphaned.

If you’d like us to carry out internal linking for your entire site (maybe you’ve neglected internal linking in the past or never done it) then we can implement a strategy at a cost per article.

The minimum number of articles your site can have to make use of this service is 50. We find that with less than 50 articles it can be hard to find relevant enough articles to link together.

What our clients say

Internal Linking Service

Power up your site with internal links today!

The Juice

$5

per page

No more orphaned pages
Improved Topical Relevance
Pass Link Juice around your site
Anchor Text Selection
Keep readers on your site longer
Help Google index your site

Any Questions?

Please book in a call with a member of the Niche Website Builders Team

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