Google Product Review Algorithm Update

Doug-Cunnington

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On April 8th, 2021 Google announced that they were releasing the Products Review algorithm update.

According to Google, this update is meant to reward reviews that share in-depth research rather than content that
just re-digests manufacturer product specifications.

The great thing about this update is that Google actually released some guidelines on what they think makes a good
review. The bad news is that it’s quite broad.

So what should we make of this? What should we include in a product review now? Pretty overwhelming, right?

Here’s our take and how we’ve approached the update