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Expert Analysis

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money

About the Domain:

The domain was owned by a lady called Emmy. She ran her own floral business and shared some of her DIY adventures and things happening in her life. She also loved to share some of her recipes too. She was also passionate about decor and design.

The domain safely falls into the DIY space.

Any questions about this domain?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.


The domain consists of 197 referring domains, 162 of which are do-follow.
We have some pretty strong backlinks.

Let’s take a look:

  • (DR 85)
  • (DR 84)
  • (DR 76)
  • (DR 74)
  • (DR 72)
  • (DR 72)
  • (DR 72)
  • (DR 70)
  • (DR 70)
  • (DR 69)
  • (DR 68)
  • and so much more…

The referring domain graph looks fine too, nothing suspicious is going on, like spiky graphs, etc.

Backlink Relevance:

Having backlink relevancy is quite important. A check through SemRush will need to be performed for us to see what the backlink relevancy is. So, let’s take a look:

We are definitely seeing some relevancy!

Clean Up:

Every aged domain typically requires a clean-up process. Often, quality backlinks would be pointed toward internal pages of the aged domain. These typically would need to be recreated and redirected. A clean-up process is necessary in order for us to retain the authority (link juice) of the domain.

As we are seeing above, the majority of backlinks are pointed toward the homepage, which is good.

However, some internal pages are getting some quality backlinks, which means we will need to recreate and redirect those pages.

Anchor Text Profile:

The anchor text profile can tell us a lot about the health of the domain. A thorough inspection is required when it comes to aged domains in particular.

Ideally, once you have filtered the referring domain from highest to lowest on the anchor texts, you should expect to see either a naked anchor text at the top (e.g or the name of the site (e.g Niche Website Builders)

So, let’s take a look at the anchor text profile:

As you can see, we are seeing branded anchor texts right at the top, which is great!

Also, we are not seeing anything that shouldn’t be there and that’s not relevant to the niche.

The Strategy

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate-based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth.

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers.

The Strategy For This Domain:

The crafting & the DIY space is big. But there is still room for new people to enter the space. DIY is one of those niches that have many areas and angles you can tackle. There are so many different areas to explore and cover.

Here’s the plan we crafted…

  • Informational articles on DIY/Home Improvement
  • Informational articles on how to/step by step (e.g how to create a wooden table, etc)
  • Listicle types of content – (e.g 10 best DIY bedside tables)
  • Home Decor/Home Improvement Content

The monetization can come from tools and products around DIY, as well as from display adverts.

Our Data Project

It’s important that you have an idea of what it takes and what you need to achieve your goals within the website investing space.

Niche Website Builders conducted a massive data project, collecting thousands and thousands of sites in different niches to help us identify what website investors need to invest to achieve X traffic and revenue.

We took all the metrics, posts, and traffic from these domains and took the average number across all of them, which helped us have an idea of what sort of investment would be required to achieve X amount of traffic and revenue.

Here’s what the averages are:

So, to help you understand how much content and link building would be required for, we will need to put some metrics in place:

Current DR: 15
Current Posts: 0
Current Traffic: 0

So, in order for us to be in the average first bracket (25k-50k) we will need to increase our DR to 34, and invest in roughly 400+ pieces of content.

Now, this is an average, some domains depending on their niche and strategy can perform better with less content, or need more content or links to perform to these averages.

Because you are starting off with an aged domain, you already have a great foundation, a DR of 15, a history with Google, and an edge over your competitors within the same DR or less.

The Competitors

Competitor research is essential in order for us to get an idea of what competitors within our authority or less are achieving, and the strategy they are using.

The first site we would like to show you is, a DR 21 slightly higher authority than us, but very close!

The domain is generating 119K per month according to Ahrefs.

The domain is covering and ranking for all things home decor/improvement. Let’s take a look:

The second competitor is – a DR 18.

This domain is generating 81,6k per month in traffic.

The domain covers DIY/home improvement types of content, let’s take a look:

And finally, the last competitor is, a DR 19.

The domain is generating 31K per month in traffic according to Ahrefs.
This domain is also covering home improvement/DIY content, take a look:

As we have just seen based on some of the competitors there are plenty of opportunities for

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


The Aged Domain + A Website Build + Content Package

The Branded Anchor


50,000 Words
DFY Site Build
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Traffic Magnet


100,000 Words
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Serial Flipper


150,000 Words
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The Sandbox Skipper


200,000 Words
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The Wayback Traveller


300,000 Words
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500,000 Words
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Premium Aged Domain
Domain Name
12 Months FREE Hosting
FREE SSL Certificate
Deep Niche Research
An in-depth keyword plan
Competition Analysis
Logo Design
All the plugins you need installed
Perfect On-Page SEO Optimization
Fully Indexed
Ready To Make You Money

Need some help to decide?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.