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Expert Analysis

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money

About the Domain:

Welcome to Handcraft Studio School, where our mission is to teach, promote and preserve the art of handcrafts.

At our Emeryville studio space, we share our passion for handcrafts by partnering with local artists and craftsmen to teach workshops ranging from letterpress printing to flower arranging, and more.

Handcraft studio school was also a physical studio. So, the domain served the purpose of being the digital footprint of that physical studio.

Handcraftstudioschool also has a very large Instagram following:

We often wonder why some domains expire, however, we cannot always answer this question. However, as we are seeing here based on their Instagram, the reason they closed down was due to COVID-19.

Any questions about this domain?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.


The domain consists of 125 referring domains, 113 of which are do-follow.
We have some pretty strong backlinks.

Let’s take a look:

  • (DR 92)
  • (DR 91)
  • (DR 90)
  • (DR 83)
  • (DR 80)
  • (DR 77)
  • (DR 77)
  • (DR 72)
  • and so much more…

The referring domain graph looks fine too, nothing suspicious is going on, like spiky graphs, etc.

Backlink Relevance:

Having backlink relevancy is quite important. A check through SemRush will need to be performed for us to see what the backlink relevancy is. So, let’s take a look:

We are definitely seeing some relevancy!

Clean Up:

Every aged domain typically requires a clean-up process. This means, that the best by links internal pages other than the homepage would need to be recreated and redirected. A clean-up process is necessary in order for us to retain the authority (link juice) of the domain.

As we are seeing above, the majority of backlinks are pointed towards the homepage, which is good.

However, some internal pages are getting some quality backlinks, which means we will need to recreate and redirect those pages.

Anchor Text Profile:

The anchor text profile can tell us a lot about the health of the domain. A thorough inspection is required when it comes to aged domains in particular.

Ideally, once you have filtered the referring domain from highest to lowest on the anchor texts, you should expect to see either a naked anchor text at the top (e.g or the name of the site (e.g Niche Website Builders)

And in this particular case, the anchor text profile looks clean:

The Strategy

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate-based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth.

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers.

The Strategy For This Domain:

The crafting space is big. But there is still room for new people to enter the space. Crafting is one of those niches that have many areas and angles you can tackle. There are so many different areas to explore and cover.

Here’s the plan we crafted…

  • Informational articles on crafting (DIY, crafting for beginners, etc)
  • Informational articles on how to/step by step (e.g step by step guide to building a boat, how to create a wooden table, etc)
  • Listicle types of content – (e.g 10 best DIY bedside tables)

The monetization can come from tools and products around crafting, as well as from display adverts.

The Competitors

Competitor research is essential in order for us to get an idea of what competitors within our authority or less are achieving, and the strategy they are using.

The first site we would like to show you is, a DR 29 slightly higher authority than us.

This domain is doing really well!

This domain is generating nearly 87k according to Ahrefs per month. Also remember, Ahrefs does not represent the real traffic, only GA & GSC can show the real traffic, and typically, Ahrefs underestimates traffic by around 2-3x.

We also want to show you what sort of content this site is covering:

The domain is covering interesting types of content that can be applied to for sure.

The second example is a DR 22, lower authority than our domain.

This site is generating nearly 64K per month according to Ahrefs:

Let’s take a look at what this domain is ranking for at the top:

Using the “Tomb-Raiding” technique we could target the best performing content on and also weaker competitors and use our competitive DR to rank on similar content. For more details on our Tomb Raiding technique, see here.

And finally –, a DR 22 site again, is generating 77K per month according to Ahrefs.

Take a look at their content:

As we are seeing, the domain is covering listicle types of content. Something we would definitely be doing too.

As we have just seen based on some of the competitors (some with lower authority than us) there are plenty of opportunities for!

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


The Aged Domain + A Website Build + Content Package

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Premium Aged Domain
Domain Name
12 Months FREE Hosting
FREE SSL Certificate
Deep Niche Research
An in-depth keyword plan
Competition Analysis
Logo Design
All the plugins you need installed
Perfect On-Page SEO Optimization
Fully Indexed
Ready To Make You Money

Need some help to decide?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.

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