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Expert Review

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money

About the Domain:

The domain was all about wildflowers in Michigan.  It basically listed all of their names, images, and some bio of each wildflower.

The domain still remains indexed, which shows a great opportunity for faster indexation once the domain is built again.

Any questions about this domain?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.


This domain currently has 162 referring domains, let’s take a look at them:

  • (DR82)
  • (DR72)
  • (DR72)
  • (DR70)
  • (DR69)
  • (DR69)
  • (DR66)
  • (DR62)
  • (DR62)
  • (DR60)
  • And much more!

The referring domain graph looks fine too with nothing suspicious is going on.

Backlink Relevance:

Having backlink relevancy is quite important. A check through SemRush will need to be performed for us to see what the backlink relevancy is. So, let’s take a look:

We are definitely seeing relevancy!

Clean Up:

Every aged domain typically requires a clean-up process. Often, quality backlinks would be pointed toward internal pages of the aged domain. These typically would need to be recreated and redirected. A clean-up process is necessary in order for us to retain the authority (link juice) of the domain.

As we are seeing above, the majority of backlinks are pointed towards the homepage, which is good.

However, some internal pages are getting some quality backlinks, which means we will need to recreate and redirect those pages.

Anchor Text Profile:

The anchor text profile can tell us a lot about the health of the domain. A thorough inspection is required when it comes to aged domains in particular.

Ideally, once you have filtered the referring domain from highest to lowest on the anchor texts, you should expect to see either a naked anchor text at the top (e.g or the name of the site (e.g Niche Website Builders)

So, let’s take a look at the anchor text profile:

As you can see, we are seeing branded anchor texts right at the top, which is great!
Also, we are not seeing anything that shouldn’t be there and that’s not relevant to the niche.

The Strategy

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate-based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth. 

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers. 

The Strategy For This Domain:

The crafting and the sewing space is big. But there is still room for new people to enter the space. Crafting is one of those niches with many content angles to pursue.

This domain was more focused on sewing, but it also covered a bit about other crafting projects.

Here’s the plan we crafted…

  • Type Of Sewing Techniques
  • Basic Sewing Stitching Guides
  • Content Around Patterns
  • How To Commission Your First Print
  • Informational articles on crafting (Types Of Crafts, Crafting For Beginners, etc)
  • Informational articles; How To Guides/Step By Step Guides (e.g Step By Step Guide To Sewing, Beginners Guide To Drawing)
  • Listicle types of content – (e.g 10 Scarf Ideas That You Can Sew, 10 Basic Drawing Skills)

The monetization can come from tools and products around crafting, as well as from display adverts.

The Competitors

Competitor research is essential in order for us to get an idea of what competitors within our authority or less are achieving, and the strategy they are using.

The first site we would like to show you is with a DR50, this site is currently generating 93.8K of organic traffic.

Let’s take a look at what they are covering:

Our second competitor is with a DR27. This site has a lower domain rating  than us so would be a great domain to tombraid. 

By using the “Tomb-Raiding” technique we could target the best-performing content on and also weaker competitors and use our competitive DR to rank on similar content. 

For more details on our Tomb Raiding technique, see here

This site is currently generating 121K of organic traffic per month.

This is what they are covering:

As we have just seen based on some of the competitors (some with lower authority than us) there are plenty of opportunities for

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


The Aged Domain + A Website Build + Content Package

The Branded Anchor


50,000 Words
DFY Site Build
Aged Domain
Traffic Magnet


100,000 Words
DFY Site Build
Aged Domain
Serial Flipper


150,000 Words
DFY Site Build
Aged Domain
The Sandbox Skipper


200,000 Words
DFY Site Build
Aged Domain
The Wayback Traveller


300,000 Words
DFY Site Build
Aged Domain


500,000 Words
DFY Site Build
Aged Domain


Premium Aged Domain
Domain Name
12 Months FREE Hosting
FREE SSL Certificate
Deep Niche Research
An in-depth keyword plan
Competition Analysis
Logo Design
All the plugins you need installed
Perfect On-Page SEO Optimization
Fully Indexed
Ready To Make You Money

Need some help to decide?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.