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Expert Analysis

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money

About the Domain:

The domain was all about art and body positivity. The domain was owned by a lady called Elizabeth.
She was BA educated in drawing and an MA in painting.

The purpose of her blog was for her to share her art and thoughts around weight and body positivity.

Any questions about this domain?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.


The domain consists of 220 referring domains, 178 of which are do-follow.
We have some pretty strong backlinks, considering the domain only has a DR of 16.

Let’s take a look:

  • (DR 97)
  • (DR 95)
  • (DR 91)
  • (DR 87)
  • (DR 81)
  • (DR 79)
  • (DR 79)
  • (DR 78)
  • (DR 76)
  • (DR 75)
  • (DR 74)
  • (DR 71)
  • (DR 70)
  • (DR 66)
  • and so much more…

The referring domain graph looks fine too.

Clean Up:

Every aged domain typically requires a clean-up process. Often, quality backlinks would be pointed toward internal pages of the aged domain. These typically would need to be recreated and redirected. A clean-up process is necessary in order for us to retain the authority (link juice) of the domain.

What we are seeing above is basically just a handful of posts that would need to be recreated in order for us to reserve that link power.

Anchor Text Profile:

The anchor text profile can tell us a lot about the health of the domain. A thorough inspection is required when it comes to aged domains in particular.

Ideally, once you have filtered the referring domain from highest to lowest on the anchor texts, you should expect to see either a naked anchor text at the top (e.g or the name of the site (e.g Niche Website Builders)

So, let’s take a look at the anchor text profile:

As you can see, we are seeing branded anchor texts right at the top, which is great!

Also, we are not seeing anything that shouldn’t be there and that’s not relevant to the niche.

The Strategy

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate-based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth.

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers.

The Strategy For This Domain:

The art space is big. But there is SO much potential for growth and for a new site to enter the space.

Here’s our strategy:

  • Listicle types of content how to draw X & Y, ways/types of drawing (e.g – 10 best snail drawings, 5 ways to draw a snail)
  • Informational pieces of content on everything drawing and art (e.g how to paint a wolf)
  • Info pieces of content around lifestyle primarily around self-care and body positivity (e.g how to feel good in your own skin, 5 tips in embracing your curves, 5 things to do for yourself this valentine’s day)

NOTE: This domain can quality amazingly for schema application, embedding videos, and carts that can help you generate more traffic.

The monetization can come from display adverts, of course, but also from affiliate programs on everything drawing and art products, and so much more!

In terms of affiliate programs that would be applicable to this domain, examples can be found in the extended lists below.


The Competitors

Competitor research is essential in order for us to get an idea of what competitors within our authority or less are achieving, and the strategy they are using.

The first site we would like to show you is, a DR 17.
Just a slightly higher authority than And this domain is doing incredibly well! Also, just because the domain has kids in it, doesn’t mean it should specifically be targeted for a kids category or anything. A drawing is a drawing, adults draw too!

This domain is generating 461K according to Ahrefs per month. Also remember, Ahrefs does not represent the real traffic, only GA & GSC can show the real traffic, and typically, Ahrefs underestimates traffic by around 2-3x.

We also want to show you what sort of content this site is covering:

As we are seeing here – the domain is heavily covering how-tos types of content of the drawing.

And an excellent example of a domain doing incredibly well with low authority, almost identical to us.

The second example is, a DR 10, with much lower authority than us.

This site is generating 71k per month according to Ahrefs.

The domain only has 120 posts, which isn’t a huge number. It’s primarily targeting anime drawing guides, but there is certainly things we can take from this domain.

Let’s take a look at what this domain is ranking for at the top:

And finally –, a DR 16 – the same authority as us. The domain is generating 47K per month according to ahrefs.

The domain is heavily focused on painting, paints, etc:

Using the “Tomb-Raiding” technique we could target the best performing content on and also weaker competitors and use our competitive DR to rank on similar content. For more details on our Tomb Raiding technique, see here.

In terms of body positivity, here are some nice keywords we could target:

Some are even related to art. As for body positivity quotes & tattoos, these are an excellent opportunity to put together a listicle of types of content covering these keywords.

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


The Aged Domain + A Website Build + Content Package

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Premium Aged Domain
Domain Name
12 Months FREE Hosting
FREE SSL Certificate
Deep Niche Research
An in-depth keyword plan
Competition Analysis
Logo Design
All the plugins you need installed
Perfect On-Page SEO Optimization
Fully Indexed
Ready To Make You Money

Need some help to decide?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.