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Expert Analysis

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money

About the Domain:

The domain was the digital footprint of a real business that offered a unique blend of new and vintage party rentals for people’s special occasions!

Their most popular special occasion was weddings, however, they also catered for other parties.

Often, when we work with aged domains, the reason for some domains expiring is often unknown, however, in this instance, they have provided the reason on their Instagram account:

Any questions about this domain?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.


The backlink profile of this aged domain is quite strong.

Let’s take a look at the backlinks:

  • (DR 88)
  • (DR 83)
  • (DR 79)
  • (DR 78)
  • (DR 77)
  • (DR 76)
  • (DR 75)
  • (DR 73)
  • (DR 73)
  • (DR 72)
  • (DR 72)
  • (DR 71)
  • and so much more…

We would like to point out that the referring domain graph is clean and nothing suspicious going on as well:

Backlink Relevance:

As we have just seen on some of the backlinks that the domain has, some are niche relevant, which is fantastic. However, just to be on the safe side, we also checked the backlink relevancy through Semrush to confirm this:

We are certainly seeing relevancy, and the reason why we are seeing a lot of wedding/and bridal is because as we have just seen based on the best backlinks, they were heavily wedding related.

Clean Up:

Every aged domain typically requires a clean-up process. This means, that the best by links internal pages other than the homepage would need to be recreated and redirected. A clean-up process is necessary in order for us to retain the authority (link juice) of the domain.

As we are seeing based on this screenshot, the majority of the backlinks are pointed toward the homepage, which is excellent. Almost no internal pages would need recreating.

Anchor Text Profile:

The anchor text profile can tell us a lot about the health of the domain. A thorough inspection is required when it comes to aged domains in particular.

Ideally, once you have filtered the referring domain from highest to lowest on the anchor texts, you should expect to see either a naked anchor text at the top (e.g or the name of the site (e.g Niche Website Builders)

And in this particular case, the anchor text profile looks clean:

The Strategy

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate-based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth.

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers.

The Strategy For This Domain:

This domain falls into the party/celebrations niche. However, because the domain and obviously the business heavily catered to weddings, our primary focus should be on weddings.

Here’s the plan we have in mind:

  • Wedding guides – (e.g how to plan your wedding, venues, guests, etc)
    Guides on parties and special occasions ( e.g – How to host/plan a party – party decor, etc)
  • Listicle types of content on party/celebration ideas (e.g 15 amazing party ideas for your son’s 18th Birthday)
  • Listicles on Party Rentals

The monetization can come from all things party goods, we can also look to sign into affiliate partnership with some party rentals.


The Competitors

Competitor research is essential in order for us to get an idea of what competitors within our authority or less are achieving, and the strategy they are using.

So, here’s the first one, a DR 10 a much lower DR than, but this site is inspiring us to look into the type of content we may want to do for

The site is generating – 18K per month in traffic according to Ahrefs. The site only has 26 pages.

The domain is really, really niched down to only 90th birthday ideas, however, it’s giving us ideas to look into all ages – birthday party ideas for all different ages, take a look:

Let’s take a look at what sort of content this domain is ranking for:

Using the “Tomb-Raiding” technique we could target the best-performing content on these competitors and also weaker competitors and use our competitive DR to rank on similar content. For more details on our Tomb Raiding technique, see here.

The second example is, a DR 30, again, higher DR than us, but this domain is performing very well and has content we can get inspired by.

The site is generating a pretty decent amount of traffic – 115k per month in traffic according to Ahrefs.

Here’s what the site is ranking for:

The ones highlighted are something that definitely falls into what we would be doing.
So, there are definitely things we can take from this site.

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


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Premium Aged Domain
Domain Name
12 Months FREE Hosting
FREE SSL Certificate
Deep Niche Research
An in-depth keyword plan
Competition Analysis
Logo Design
All the plugins you need installed
Perfect On-Page SEO Optimization
Fully Indexed
Ready To Make You Money

Need some help to decide?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.