DIGITAL PR
Our white hat Digital PR and brand awareness service is based on highly effective modern Digital PR methods, such as reactive media mornings, data driven PR assets and a full content strategy.
What is Digital PR?
Digital PR is in effect, a premium link building and brand awareness process.
Entrepreneur.com summarises it perfectly:
“With timely coverage and increased visibility across high-traffic resources, key company offerings, events and your distinct brand value, Digital PR has the potential to reach more people and achieve the relevance and impact needed to cultivate higher brand awareness.”
But our service isn’t just about brand awareness, we also drive super high-quality backlinks that directly impact the rankings for the agreed categories we’re focusing on.
With more and more businesses investing in relevant, reactive Digital PR services, the need to compete with your closest competitors services and products is becoming even more important.
Our Process
Identify
We identify what opportunity there is for you.
Are you not ranking for high value keywords? Are you not getting talked about enough in the media? Are you not ranking for your own brand name?
Distinguish
We then distinguish which type of person is interested in the agreed category using our internal audience research tools.
Using this research, we are then able to tailor the data and content ideas to that persona, enabling us to secure high quality coverage and backlinks in key publications for you and your business.
Deliver
Using our industry leading tools, we test subject lines, build out media lists and push the assets out to the media. Our in house experts have acquired coverage for an array of industries and have built links and acquired placements on pretty much every major news outlet in the world such as ITV news, New York Times, CNN, LA Times, amongst others (available on request)
Not only that, but we’ve also secured radio coverage and TV slots on worldwide outlets as a result of the Digital PR data activity.
We also scour the media every morning, to see if there’s something we can quickly Newsjack using expert comment, a quick data pull, or utilising an existing asset. The Media Morning method has again, drove strong relevant placements and backlinks for our clients such as US Sun, Forbes and Stylist.
Interested in Digital PR?
Speak to a member of our team by booking in a call.
BRANDS WE’VE WORKED WITH
What our clients say
Keyword Research
We analyze where you rank for your target keywords and identify the main categories that have the biggest opportunity for growth.
Reactive PR
We are constantly scouring the news, looking for opportunities that we can newsjack with expert comment and data.
Proactive Link Reclamation
We will go after brand mentions and look to amend broken links to help build overall site authority. We also utilise existing on-site assets.
Data Driven Assets
Our data team will create a unique data driven asset that will be used to gain top tier coverage and links into category
Thought Leadership Assets
Our expert team of copywriters will work with you to create in depth, thought leadership assets that will earn links
Visual Data Asset
The design and data team will collaborate to create a visualized version of the data which can be used on-site to gain links
Content Strategy
By using a range of internal audience research tools, we are able to identify and create a content strategy that is tailored toward personas. A full holistic content strategy will be developed to tie in every aspect of the campaign, making sure it aligns with business objectives
Monthly Report
We will create a bespoke monthly report where you can see the campaigns progress
Keyword Research
We analyze where you rank for your target keywords and identify the main categories that have the biggest opportunity for growth.
Reactive PR
We are constantly scouring the news, looking for opportunities that we can newsjack with expert comment and data.
Proactive Link Reclamation
We will go after brand mentions and look to amend broken links to help build overall site authority. We also utilise existing on-site assets.
Data Driven Assets
Our data team will create a unique data driven asset that will be used to gain top tier coverage and links into category
Now that really is a hands-off service!
Thought Leadership Assets
Our expert team of copywriters will work with you to create in depth, thought leadership assets that will earn links
Visual Data Asset
The design and data team will collaborate to create a visualized version of the data which can be used on-site to gain links
Content Strategy
By using a range of internal audience research tools, we are able to identify and create a content strategy that is tailored toward personas. A full holistic content strategy will be developed to tie in every aspect of the campaign, making sure it aligns with business objectives
Monthly Report
We will create a bespoke monthly report where you can see the campaigns progress
What our clients say
METICULOUS DIGITAL PR EXPERTISE
DRIVING CATEGORY AND BRAND PLACEMENTS
We don’t JUST build national and international news website links. We drive them into relevant categories following an extensive Keyword Research process.
Ranking just off page 1 for a key service that drives revenue for your website/brand? We’ll make that the main focus.
Our Digital PR has multiple benefits, but performance metrics remain (and always will remain) at the forefront of all of our DPR activity. If we aren’t driving any brilliant metrics, what’s the point?
INTERNATIONAL CAPABILITIES
Our strong relationship with international media allows us to build the best quality links on top tier publications from around the World.
As well as this, we have a workforce that can speak over 15 languages, meaning our pitches can be tailored to the publications. This increases the chance of gaining international links.
DATA FIRST
Data is at the forefront of everything we do. To support this, we have an in-house team of data experts who can turn data into exciting news stories.
The data team doesn’t just analyze data, we also create studies and insights that journalists can use to create news stories.
MEDIA MORNINGS
Every morning we will analyze emerging news stories and look to see where our clients can help journalists with beneficial insights, whether this is data or expert comment. This can help start a steady stream of links coming in that will in turn make you a thought leader within your industry.
You are always on our minds.
DON’T FORGET THE BASICS
We don’t JUST build top-tier, national and international links back to your site. We also look at how we can improve the site as a whole.
By using proactive link reclamation methods such as brand mentions and fixing broken links, we can help increase the overall DR of your site as well as help increase search visibility.
A PARTNER NOT A PROVIDER
We will work in synergy with you to meet not only KPIs but help with business goals and objectives.
We want to become an extension of your marketing department, not a third-party provider that doesn’t live and breathe your business. If you grow, we grow.
DIGITAL PR PACKAGES
Quarterly campaigns delivering premium links
REACTIVE
$1200
per month ($3600 per campaign)
Reactive PR Only
Minimum of 9 organic placements per quarter (often much higher!)
Keyword research
Reactive PR
Ongoing link reclamation
Monthly report
IMPRESSION
$2500
per month ($7500 per campaign)
Data Driven
Minimum of 20 organic placements per quarter (often much higher!)
Keyword research
Reactive PR
Ongoing link reclamation
Monthly report
1 x data driven asset per quarter (onsite)
2 x Ongoing thought leadership content campaign (2000 words)
Dedicated account manager and copywriter
EXCLUSIVE
$4600
per month ($13800 per campaign)
Visual Assets
Minimum of 40 organic placements per quarter (often much higher!)
Keyword research
Reactive PR
Ongoing link reclamation
Monthly report
1 x visual data driven asset per quarter (onsite)
4 x ongoing thought leadership content campaign (4000 words)
Dedicated account manager, copywriter and graphic designer
Full Content Strategy
Interested in Digital PR?
Speak to a member of our team by booking in a call.
FAQ
How long do campaigns last?
Each campaign lasts 1 quarter. For each campaign we focus on one category or topic on the site.
However, link building should be an ongoing concern and the more campaigns we run the more topics or categories we can support rank whilst improving the overall authority of the site.
Can you guarantee placements/links even if a campaign doesn’t go viral?
Yes! Our thought leadership content campaign can guarantee placements even if the data asset doesn’t ‘go viral’. We have multiple methods and contacts in the industry to guarantee a certain benchmark.
Can Digital PR work for taboo subject industries?
Absolutely! Sometimes these more taboo subjects do even better, purely because it’s less competitive when pitching these stories to a journalist.
Do you publish the campaigns on my website?
Yes. The data piece is summarised on-site in a small or long-form visual article dependent on the package.
Do you pay for links?
No. We can guarantee those link metrics based on organic white hat Digital PR link building methods.