Casinos and gambling may have both been around for centuries but the online gambling niche is one that’s only been around for a few years.

It’s one of the fastest-growing niches out there so it’s the perfect thing to try and capitalize on with your website.

While some companies still see the gambling niche, in general, as a taboo subject, this leaves plenty of space for others to capitalize on it and offer some very lucrative affiliate programs.

If you have a site in the online casino niche, there’s no point in gambling on your income.

Check out this guide to the best affiliate programs and offers available today!

  • Best casino affiliate program for Commission: Fortune Jack
  • Best online casino for player conversion: King Billy
  • Best casino affiliate program for customer service: Bet365

How Do Casino Affiliate Programs And Offers Work?

Before we get into our top picks for casino affiliate programs and offers, let’s go over exactly how they work.

This is important to understand because online gambling programs like these tend to have different structures from other, traditional affiliate programs.

The majority of casino affiliate programs will follow a similar structure to any other.

Simply, the affiliate will receive payment every time a user is directed to an online casino through their site. This is pretty straightforward, right?

Well, casino programs also offer a whole host of extra incentives and bonuses to pay affiliates that are beneficial for everyone involved…

Casino Affiliate Programs For Gambling Niche

Negative Carryover

One of the structures that online casino programs tend to take on is one that uses negative carryover.

This can either work for or against the affiliate, depending on how well the players they direct do at that online casino.

Essentially, every player that the affiliate redirects to their operator’s casino will warrant a certain fee.

However, that player’s winnings and losses on the casino website will also affect how much the affiliate gets paid.

The online casino will often advertise this as a great incentive to potential affiliates because it means that if their players lose money on the site, the affiliate gets paid more.

The downside is that if a player has a particularly large win on the site, the affiliate will receive less money for that month and could even be left in a negative balance.

For example, let’s say an affiliate is set to receive $2000 for all of the players they’ve redirected to a casino for that month.

However, the players that they redirected won a combined $3000 in that month.

This means that the affiliate’s balance with the operator will be -$1000 and they won’t be paid a single penny until that balance becomes positive again.

Of course, the way casinos are designed, it is more likely that players will lose money than it is that they’ll win but there is always a risk associated with these kinds of affiliate programs.

Cost Per Action (CPA)

This is one of the most straightforward models for affiliate programs.

The operator will offer their affiliate a fixed rate for every player that they can direct to their online casino.

A deal like this one will often include rewards for the affiliate for every player’s registration, initial deposit, and certain betting amounts for each player.

Some operators might also work out deals with their affiliates regarding second deposits and other extra incentives but this will vary depending on the size of the operator.

Lifetime Deals

This structure is basically an extension of the CPA model we’ve just looked at.

With a CPA model, affiliates will receive money every time they direct a new customer to their operator’s online casino.

However, with a lifetime deal, every action that customer takes with that online casino for the rest of their life is attributed to the affiliate.

Let’s say your site directs a customer to your operator’s casino and they make a deposit. Naturally, you’ll receive a payment for this.

With a lifetime deal, every time that customer makes any future deposits, you’ll still receive a payment, even if it happens months after their first visit!

Revenue Share

Remember the negative carryover model we looked at earlier? Well, a revenue share model works in a similar way but will only pay affiliates based on player losses.

Instead of being paid for every redirected customer, the affiliate is paid based on how much money each of their redirected customers spends on the operator’s website.

This model provides a real incentive for affiliates to attract not only a large number of customers to their operator’s site but also high-quality customers that will spend a lot of money.

Because of this great incentive, models like these tend to make a lot of money for both the operator and affiliate involved.

Mixed Models

Like with most affiliate programs, the best deal for the operator and affiliate involved is one that uses a variety of these models.

Instead of a simple CPA or revenue share model, the best deals will combine aspects of the two.

The thing that sets casino affiliate programs apart from others is the revenue-sharing options which can differ depending on the casino itself.

That’s why it’s pretty much impossible to determine what the best possible deal is for any affiliate. It simply depends on what kind of deal you can strike with the operator themself.

Top Casino Affiliate Programs

1. Ace Revenue Affiliate Program

Casino Affiliate Programs - Ace Revenue Affiliate Program

The first name on our list is one of the biggest in the world when it comes to the online gambling niche.

Ace Revenue runs some of the biggest gambling websites out there, including Captain Jack, Silver Oak, and Planet 7.

One of their biggest selling points is that they don’t run any negative carryover on affiliate balances.

This means that you won’t be penalized by players that end up winning on their sites after being directed by you.

The other thing they pride themselves on is fantastic customer support.

You can make the most of 24/7 customer support lines and payments that always come on time when working with Ace Revenue.

Another great benefit is the lifetime commission that they offer for their affiliates.

This means you can earn money from customers you direct to their online casinos for as long as that customer continues to play.

This commission even goes up to a very respectable 45%!

While Ace Revenue does offer these great deals for their affiliates, that doesn’t mean they are limited to just them.

In fact, they will often negotiate certain CPA contracts with their affiliates or any other kind of affiliate model you could think of.

This is definitely one of the best overall casino affiliate programs out there today!

Key Benefits

  • No negative carryover balance
  • Lifetime commission offers
  • 30%-40% revenue share
  • Payment methods: Neteller, check, player account, bank transfer

2. BitStarz

Casino Affiliate Programs - BitStarz

BitStarz may not have been around as long as some of the bigger names in the online gambling niche but since 2014 they have built up a very good affiliate program that has kept them competitive.

They pride themselves on being an online casino with a ‘player first’ attitude.

With this in mind, they host a bunch of exciting and engaging games with plenty of extra bonuses and jackpots to be won.

What sets bitStarz apart most from the competition is that they have the option to take deposits and make withdrawals with Bitcoin.

For many online gamblers (particularly those who are willing to spend more money), BTC is the perfect currency to use for sites like these.

This means you can pretty easily attract some of the more high-spending customers through your site.

Again, this is an affiliate program with no negative carryover so you don’t have to worry about covering your customer’s losses.

They offer commissions up to 40% and work using all of the major payment methods: credit card, cryptocurrency, and plenty of others.

BitStarz also boasts an exceptional customer support system for its affiliates.

For example, you’ll be given a dedicated account manager to take care of any issues you may have when you sign up with them.

In general, this is the perfect affiliate program to go for if you want to get a lot of high-profile, high-spending customers through to your operator’s online casino.

Key Benefits

  • Player-oriented casino
  • Up to 40% commission
  • No negative carryover
  • Payment methods: Cryptocurrency, bank transfer, credit card, and plenty of others

3. King Billy Casino Affiliate Program

King Billy Casino Affiliate Program

Another really top-quality affiliate program from a trustworthy brand is the one offered by King Billy Casino.

The online casino itself offers plenty to keep customers interested, including 100% bonuses with a first deposit, lots of free spins on certain games, and hundreds of engaging games.

This really is one of the best online gambling sites on the internet for keeping users entertained for hours.

So, we know that this online casino is easy to sell but how would you benefit from their affiliate program?

One of the biggest selling points of King Billy is that its affiliate program offers up to 50% commission per month.

This is way higher than the maximum commission for most other programs.

Similarly, because of their top-quality player value, King Billy has some of the best conversion rates of any online casino.

This means visits to their site won’t be a simple click-through, rather players will be more likely to stick around and deposit. This means more money for you as an affiliate!

As well as all this, King Billy has some great customer support with expert staff on hand at all times to help out with any queries you may have.

All of their commissions are processed and paid out on the 15th of every month so you’ll always know exactly when you’re getting paid.

Also, this program prides itself on being upfront about costs.

You won’t be blindsided by any hidden admin fees or additional costs after you’ve signed up. What you see is what you get!

Key Benefits

  • No negative carryover
  • Up to 50% commission
  • High-quality customer service for affiliates and players
  • High customer conversion rate
  • Payment methods: Skrill and wire transfer

4. Bet 365 Affiliate Program

Bet 365 Affiliate Program

If you’ve spent any time researching or participating in the online gambling niche, there’s a good chance you’ve heard of Bet 365 before.

It’s one of the biggest names in online gambling so it should be no surprise that it’s one of the easiest online casinos to sell to your customers.

They offer all kinds of virtual games as well as live ones that will keep customers on the site for hours.

These games extend across each of the company’s 6 different platforms, which include everything from bingo to poker.

When you sign up with their affiliate program, you’ll be making the most of their existing 80 million player pool, 21 supported languages, and presence in over 150 countries.

If you’re impressed by the online casino itself, wait until you hear about the affiliate program! It’s won the company dozens of awards in the online gaming industry.

The program offers a 30% lifetime commission across all of Bet365’s products.

This means you can earn a commission on a directed player’s lifetime losses on Bet365 Poker, Bet365 Casino, or Bet365 Bingo.

In terms of customer service, you’ll be given a dedicated account manager with whom you can negotiate alternative models if you bring in a particularly large pool of players.

They even have specially-designed affiliate software that allows you to keep track of your revenue in real-time, anywhere!

With this affiliate program, it’s very difficult to go wrong because you’re dealing with such a trusted brand.

While their commission rate might be lower than some competitors, you’ll be taking much less of a gamble yourself with Bet365.

Key Benefits

  • 30% commission rate
  • Large existing player pool
  • Dedicated account manager
  • Affiliate revenue tracker software
  • No negative carryover
  • Payment methods: player account and wire transfer

5. Mr. Green Casino Affiliate Program

Casino Affiliate Programs - Mr. Green Casino Affiliate Program

The popular online casino, Mr. Green, runs a similarly popular affiliate program known as Mr. Affiliate.

One of the major secrets to the success of this affiliate program is the success and user-friendliness of the casino itself.

It started out in 2007 as a small company in Sweden but has since grown into a large online casino with over 1000 games for customers to choose from.

Their affiliate program is a little more complex than some of the others but all affiliates are given all the tools they need to sell their diverse range of services.

They offer up to 45% in revenue share, depending on how many players you’re able to bring to the site, and 1.1 million euros (roughly 1.1 million dollars) every month in commission.

The only real downside to this particular program is the lack of 24/7 customer support. Instead, you’ll have to rely on their email customer support system which isn’t as immediate.

As well as these factors and a lack of negative carryover, this is one of the best brands to represent as an affiliate, simply because of how reputable a brand it is.

Key Benefits

  • Well-known brand
  • Up to 45% in commission
  • No negative carryover
  • Payment methods: wire transfer, Skrill, Neteller

6. Fortune Jack Casino Affiliate Program

Casino Affiliate Programs - Fortune Jack Casino Affiliate Program

Fortune Jack is another online casino that operates primarily with cryptocurrencies rather than traditional currencies.

Certain high-spending gamblers prefer to manage their accounts this way so it’s a good system to get better commission rates based on player spending.

The affiliate program itself also pays out in Bitcoin so you’ll need to make sure you have a wallet set up to receive these kinds of payments.

The casino offers its players all kinds of games, including poker, blackjack, roulette, dice games, sports betting, and all kinds of virtual slots games.

This great variety is what keeps players interested over prolonged periods of time and earns affiliates plenty more money for their investment.

Sadly, the program does not offer lifelong commission bonuses and cookie duration is only 30 days.

However, what really sets this affiliate program apart from the others online is the incredibly high maximum potential commission.

Affiliates can theoretically earn up to 70% commission from their involvement with the program. This is easily one of the highest rates you can find anywhere online!

Of course, it takes a whole lot of clever marketing and a great number of customers directed through to the online casino for you to earn this much through the affiliate program.

However, it’s great to have such a high ceiling for how much you could potentially earn.

Key Benefits

  • Up to 70% commission
  • No negative carryover
  • Great range of games
  • Payment methods: Bitcoin only

7. Betsson Casino Affiliate Program

Casino Affiliate Programs - Betsson Casino Affiliate Program

The next affiliate program we’re taking a look at is another that has a few different online casinos that operate underneath it.

Big names like Betsafe and CasinoEuro are just some of the online casinos associated with the Betsson group.

Interestingly, Betsson offers flexible commission rates for its affiliates, ranging from 10%-40% depending on how many players the affiliate is able to bring to their sites.

One of the main benefits of getting on board with a Betsson affiliate program is that you’ll experience some great customer service with very swift payouts on commission.

The company also has over 50 years of experience in the casino industry and has built a solid reputation for itself over this time.

This means it will be even easier to sell these casinos to your website’s users than some smaller ones.

Another great benefit of this affiliate program is that it offers lifetime cookie durations, meaning you can earn a commission from players that you direct to the casinos across their whole lifetime.

They use an affiliate wallet system to pay out on commission and you can receive your money through a player account, wire transfer, or another payment service like Neteller or Skrill.

In general, the Betsson program is a very safe one to go for because of the outstanding reputation and player retention systems that they have in place.

If you sign up for this particular program, you’ll struggle to not make any money from it!

Key Benefits

  • 50+ years of casino industry experience
  • Up to 40% commission
  • Lifetime cookie duration
  • No negative carryover
  • Payment methods: player account, wire transfer, Neteller, Skrill

8. Dreams Casino Affiliate Program

Casino Affiliate Programs - Dreams Casino Affiliate Program

Dreams Casino operates in a slightly different way from other online casinos like it.

It was initially set up by a marketing professional who aimed to create a platform that would give equal opportunities to all casino affiliates.

What this means is that you’ll experience the same great affiliate service and program as those who have been in the program for years.

Aside from the great affiliate system, the online casino itself is exceptional, which makes it very easy to sell to your users.

They have 24/7 customer service for players, plenty of bonuses and jackpots to be won, as well as thousands of different entertaining online games.

In fact, the VIP players on the site are even given their own dedicated support team to help with all their needs.

Dreams Casino makes a lot of bold statements about the success of their affiliates, including the fact that they can make $2000-$5000, on average, and that some earn up to $50,000 every month.

With lifetime cookie durations and commissions of up to 40%, it’s easy to see how these claims can be true.

Especially considering how popular and well-run the online casino is anyway.

The only thing to note about this affiliate program is that, while there isn’t really any negative carryover, extreme circumstances can lead to Dreams Casino enforcing some level of negative carryover for particularly unlucky affiliates.

Key Benefits

  • Lifetime cookie duration
  • Up to 40% commission
  • Great customer service
  • Payment methods: check, player account, wire transfer, and Neteller

9. Slotland Casino Affiliate Program

Slotland Casino Affiliate Program

We all know that online casinos are fairly new so it should come as no surprise to learn that Slotland, starting up in 1998, is one of the oldest out there.

This means that when you sign up for their affiliate program, you’ll be backed by decades of thorough experience in the right field.

You’ll also be benefiting from their fantastic customer service.

Slotland always pays its affiliates on the first day of every month and provides a dedicated affiliate management team to deal with all your questions and concerns.

One of the only downsides to this particular online casino is the somewhat dated software and technologies.

Their site definitely looks a little less sleek and modern than some of the competition but they still manage to attract plenty of customers with their interesting and engaging games.

The games that Slotland offer extend beyond simple slots and customers have the chance to play some unique and original ones, too.

The Slotland affiliate program also offers lifetime commissions for directed players, meaning you can claim commission for as long as one of your players continues to use the site.

There’s also the chance to earn up to 50% commission, depending on how many players you’re able to bring in.

All of these factors, combined with no negative carryover, are what have made the Slotland casino affiliate program one of the most popular on the internet!

Key Benefits

  • Up to 50% commission
  • No negative carryover
  • Lifetime commissions
  • Decades of online casino experience
  • Unique and original games
  • Payment methods: Monero, cryptocurrency, player account, check

10. Casumo Casino Affiliate Program

Casino Affiliate Programs - Casumo Casino Affiliate Program

Unlike the last online casino we looked at, Casumo Casino has a very modern user interface and plenty of sophisticated-looking games to keep customers entertained.

This means more than simple virtual slots and 2D games but live games with real dealers like a real casino.

That means there’s plenty on offer for the type of gambler who likes to play the classic slots games but also for the person who likes the realistic casino atmosphere when playing blackjack, roulette, and even baccarat.

In fact, Casumo also has agreements with third-party companies to host their games on the site too. This means even more of a variety for your customers to choose from.

However, one of the most important benefits of Casumo, from an affiliate’s perspective, is its excellent customer conversion and loyalty rates.

They’ve expertly created an online casino that will keep people playing from the moment they arrive at the home page.

Then, those customers will continue to gamble for years afterward.

Sadly, they only offer 30-day cookie durations for the affiliate program but with 25%-45% commission and no negative carryover, what’s not to love?

Key Benefits

  • Sophisticated user interface
  • Up to 45% commission
  • No negative carryover
  • High customer conversion and loyalty rates

11. Golden Star Casino Affiliate Program

Casino Affiliate Programs - Golden Star Casino Affiliate Program

The final affiliate program we’re taking a look at is Golden Star Casino.

It’s a pretty straightforward, classic online casino that was set up by casino players who have the customer’s experience at the forefront of their minds.

They offer all of the classic slots-based games on their site, alongside some realistic casino games with live dealers.

It’s also another casino that supports the use of Bitcoin so players can sign up and use the site without the need to input any bank details or credit card information.

In the age of cyber security, this is definitely a feature that a lot of gamblers are seeking.

The affiliate program pays out to its affiliates monthly, with a 180-day cookie duration and no negative carryover.

You can even earn up to 50% commission with a Golden Star affiliate program if you can bring in enough players.

The bad news about this site is that it doesn’t support some of the nations with the largest online gambling demographics.

This program is not suitable for the US or UK markets. However, if you’re based in Canada or other parts of Europe, you could find this program to be very profitable for you.

Key Benefits

  • Up to 50% commission
  • Bitcoin support
  • Player-focused games
  • 180-day cookie duration
  • Payment methods: Neteller, Skrill, bank transfer, cryptocurrency

How Do I Know Which Casino Affiliate Program Is Right For Me?

We’ve established what the 11 best casino affiliate programs are on the internet but there’s no way of saying that one particular program will be best for everyone.

It’s easy to say that the program with the highest commission rates will be the best but that figure doesn’t always equate to affiliates earning more money.


One of the first things to think about when deciding on a casino affiliate program is how easy it is to sell the casino itself.

Most programs are based on how many long-term customers you can direct to the casino so it’s important that you can convince people to go and play there.

If the casino itself is really good and offers a lot of fun games, it will be much easier to sell.

Customer Support

In this article, we’ve used a lot of technical terminologies that you may not have been familiar with if you’re new to affiliate programs.

If you’ve never set one up before, it can be pretty beneficial to have a good customer support system in place to help you out.

Sometimes, this can be even better than having a higher commission rate.


Of course, the aspect of casino affiliate programs that most directly affects your earnings is commission.

It’s a no-brainer to seek out the program with the highest commission rate because it means you’ll earn more money for every customer you bring to the online casino.

However, remember to bear all of the other factors in mind and don’t get too caught up in trying to find the best commission rate above all else.


There you have it: our picks for the 11 best casino affiliate programs on the internet, today!

However, there are still plenty of other programs out there that we didn’t have time to mention and more are starting up every year.

Therefore, it’s always worth looking around at all of the other options before making your final decision.

Even so, if you end up joining one of the affiliate programs we’ve outlined here, you can’t really go wrong. You’ll be on the road to a profitable partnership in no time!

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