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ButterAndSaltGatherings.com

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DOMAIN RATING

TRUST FLOW

REFERRING DOMAINS

URL RATING

CITATION FLOW

DOMAIN AUTHORITY

PAGE AUTHORITY

DOMAIN AGE (YEARS)

Expert Analysis

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money

About the Domain:

Food, private events, and private chefs. This is what the domain was all about.

The domain shared recipes as well, but it heavily focused on its services which included:

Butter + Salt also had a big Instagram following:

Any questions about this domain?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.

Backlinks:

The domain consists of 87 referring domains, 53 of which are do-follow.
We have some quality backlinks in that mix.

A lot of the high-quality ones are wedding related, due to the fact that Butter + Salt used to cater to weddings a lot. So this explains why you are seeing wedding-related backlinks,

Let’s take a look:

  • Stylemepretty.com (DR 83)
  • Junebugweddings.com (DR 78)
  • Ruffledblog.com (DR 77)
  • Caratsandcake.com (DR 74)
  • Magnoliarouge.com (DR 73)
  • Theblacktux.com (DR 72)
  • Boxwoodavenue.com (DR 55)
  • and so much more…

The referring domain graph looks fine too. No heavy spikes up and down that we should be worried about.

Clean Up:

Every aged domain typically requires a clean-up process. Often, quality backlinks would be pointed toward internal pages of the aged domain. These typically would need to be recreated and redirected. A clean-up process is necessary in order for us to retain the authority (link juice) of the domain.

We are seeing that the majority of backlinks are pointed toward the homepage. So, no clean-up would be required.

Anchor Text Profile:

The anchor text profile can tell us a lot about the health of the domain. A thorough inspection is required when it comes to aged domains in particular.

Ideally, once you have filtered the referring domain from highest to lowest on the anchor texts, you should expect to see either a naked anchor text at the top (e.g www.site.com) or the name of the site (e.g Niche Website Builders)

So, let’s take a look at the anchor text profile

As you can see, we are seeing branded anchor texts right at the top, which is great!
Also, we are not seeing anything that shouldn’t be there and that’s not relevant to the niche.

The Strategy

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate-based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth.

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers.

The Strategy For This Domain:

Because the previous owner covered a mix of stuff, we would try to combine things as much as possible and avoid stretching ourselves too thin with different subjects.

Here’s our strategy:

  • Listicle types of content related to recipes & food (e.g 20 best chicken dinner recipes)
  • Cooking Guides
  • Content around hosting/planning dinner parties
  • Restaurants in X & Y city (e.g best pizza restaurants in NY)

NOTE: This domain can quality amazingly for schema application, embedding videos, and carts that can help you generate more traffic.

The monetization can come from display adverts, of course, but also from affiliate programs on everything food products/equipment.

In terms of affiliate programs that would be applicable to this domain, examples can be found in the extended lists below.

The Competitors

Competitor research is essential in order for us to get an idea of what competitors within our authority or less are achieving, and the strategy they are using.

The first site we would like to show you is foodiesfamily.com, a DR 3.
The domain is really, really low authority, and it’s generating 56K per month according to ahrefs.

Also remember, Ahrefs does not represent the real traffic, only GA & GSC can show the real traffic, and typically, Ahrefs underestimates traffic by around 2-3x.

We also want to show you what sort of content this site is covering:

An excellent example of a domain doing incredibly well with low authority.

The second example is feastio.com, a DR 13, with less authority than us.

This site is generating 36,8k per month according to Ahrefs.

This domain is focusing primarily on restaurants in X & Y places.

Let’s take a look at what this domain is ranking for at the top:

It’s also worth notion that the domain only has 129 posts!

Using the “Tomb-Raiding” technique we could target the best performing content on feastio.com and also weaker competitors and use our competitive DR to rank on similar content. For more details on our Tomb Raiding technique, see here.

And the final one homecookbasics.com, a DR 14, again, much lower authority (DR) than butterandsaltgatherings.com, but once again performing really well.

The site is generating a pretty decent amount of traffic – 85k per month in traffic according to Ahrefs. The site only has 210 pages.

This site is focusing primarily on cooking guides, tips, and knowledge.

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!

AGED DOMAINS

The Aged Domain + A Website Build + Content Package

The Branded Anchor

$6,240

50,000 Words
DFY Site Build
Aged Domain
The
Traffic Magnet

$9,990

100,000 Words
DFY Site Build
Aged Domain
The
Serial Flipper

$13,740

150,000 Words
DFY Site Build
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The Sandbox Skipper

$17,490

200,000 Words
DFY Site Build
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The Wayback Traveller

$25,490

300,000 Words
DFY Site Build
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The
Top
Dog

$40,490

500,000 Words
DFY Site Build
Aged Domain

Includes:

Premium Aged Domain
FREE
Domain Name
12 Months FREE Hosting
FREE SSL Certificate
Deep Niche Research
An in-depth keyword plan
Competition Analysis
Logo Design
All the plugins you need installed
Perfect On-Page SEO Optimization
Fully Indexed
Ready To Make You Money

Need some help to decide?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.

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