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Expert Analysis

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money

About the Domain:

The domain was about all things the safety of the use of aromatherapy and essential oils:

“Aromatherapy products are not “snake oil” but some of the companies and individuals in the business of selling essential oils and essential oil products are misrepresenting their effectiveness and recommending their use in hazardous ways.
Anything with the power to help has the power to harm, and this website and those volunteers supporting it, believe in the importance of the safe and effective use of essential oils and the ethical practice of aromatherapy.

We are united against those companies and individuals who recommend the use of essential oils in unsafe ways and who are selling them like “snake oil” – for medical conditions for which there is no scientific basic or proper safety data. To that end, we bring you”

Any questions about this domain?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.


Backlinks are one of the best parts of aged domains. We have some high-quality backlinks, and some niche relevant as well!

Let’s take a look.

  • (DR 94)
  • (DR 90)
  • (DR 88)
  • (DR 86)
  • (DR 82)
  • (DR 78)
  • (DR 78)
  • (DR 74)
  • (DR 65)
  • (DR 63)
  • (DR 62)
  • (DR 61)
  • (DR 39)
  • and more…

We would like to point out that the referring domain graph is clean and nothing suspicious going on:

Backlink Relevance:

As we have just seen on some of the backlinks that the domain has, some are niche relevant, which is fantastic. However, just to be on the safe side, we also checked the backlink relevancy through Semrush to confirm this:

As you can see, we can safely say that the relevancy is certainly there and on point.

Clean Up:

Every aged domain typically requires a clean-up process. This means, that the ‘best by links’ internal pages other than the homepage would need to be recreated and redirected. A clean-up process is necessary in order for us to retain the authority (link juice) of the domain.

As we are seeing based on the screenshot above, the majority of backlinks are pointed toward the homepage, which is good. Several internal posts would need recreating, but nothing too much.

Anchor Text Profile:

The anchor text profile can tell us a lot about the health of the domain. A thorough inspection is required when it comes to aged domains in particular.

Ideally, once you have filtered the referring domain from highest to lowest on the anchor texts, you should expect to see either a naked anchor text at the top (e.g or the name of the site (e.g Niche Website Builders)

So, let’s take a look at the anchor text profile:

As we are seeing here, the anchor texts are relevant to the niche, and we have branded anchors at the top. So the anchor text profile is looking great!

The Strategy

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate-based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth.

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers.

The Strategy For This Domain:

Essential oils and aromatherapy have picked up in the trends quite a lot in recent years.
So, there is A LOT of interest in essential oils, and there are so many fantastic ways to make money with this niche.

Here’s our strategy:

  • Informational articles on everything essential oils, (uses, how they are made, types, etc)
  • Informational pieces of content on Aromatherapy, its benefits, and history.
  • Listicle Content On Essential Oil Recipes/Making

The monetization can come from display adverts, of course, but also from affiliate programs on essential oils and massage products.

In terms of affiliate programs that would be applicable to this domain, examples can be found in the extended lists below.


The Competitors

Competitor research is essential in order for us to get an idea of what competitors within our authority or less are achieving, and the strategy they are using.

The first site we would like to show you is, a DR 28.
Same authority as But this site is covering the type of content we would be focusing on heavily.

This domain is generating 21k according to Ahrefs per month. Also remember, Ahrefs does not represent the real traffic, only GA & GSC can show the real traffic, and typically, SemRush underestimates traffic by around 2-3x.

The site has 225 pages.

We also want to show you what sort of content this site is covering:

The site is covering content that we would be doing, so definitely a lot we can take from this site.

The second example is, a DR 28, a lower authority than us, and they are covering really interesting content:

The domain is focusing on essential oils for animals such as cats and dogs, and some for humans as well, which is interesting.

This site is generating nearly 38k per month according to Ahrefs.

Using the “Tomb-Raiding” technique we could target the best-performing content on and also weaker competitors and use our competitive DR to rank on similar content. For more details on our Tomb Raiding technique, see here.

The third and final example is, a DR 45, higher authority, and it is generating a great amount of traffic – 72,6K per month!

The domain is covering all things essential oils, let’s take a look at what they are ranking for:

Definitely interesting content, and this is a site we can aspire to be one day.
They also only have 223 posts!

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


The Aged Domain + A Website Build + Content Package

The Branded Anchor


50,000 Words
DFY Site Build
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Traffic Magnet


100,000 Words
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Serial Flipper


150,000 Words
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The Sandbox Skipper


200,000 Words
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The Wayback Traveller


300,000 Words
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500,000 Words
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Premium Aged Domain
Domain Name
12 Months FREE Hosting
FREE SSL Certificate
Deep Niche Research
An in-depth keyword plan
Competition Analysis
Logo Design
All the plugins you need installed
Perfect On-Page SEO Optimization
Fully Indexed
Ready To Make You Money

Need some help to decide?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.

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