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Expert Review

About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money

About the Domain:

Amdorm was a physical business that had the purpose of producing and selling bedding and other related products. It was primarily aimed at college and boarding school students

“We created a complete line of comforters, shams, pillows, bed skirts, window valances, laundry bags, rugs, wall calendars, and more. In addition, we carry all the basics, including sheets, towels, and mattress pads. Importantly, it’s all made in America. ”

You can purchase everything you want from the site, as it was e-commerce.

Later in the years, the domain also added a blog section to its site. Which included informational pieces of content on all things related to bedding and ideas to style your bedroom.

The domain used to get quite a lot of traffic as well: 

Any questions about this domain?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.


The backlink profile consists of 222 referring domains, 154 of which are dollow.
We have some really strong backlinks in the mix.

Let’s take a look:

  • (DR 92)
  • (DR 92)
  • (DR 92)
  • (DR 92)
  • (DR 91)
  • (DR 91)
  • (DR 78)
  • (DR 73)
  • (DR 72)
  • (DR 68)
  • (DR 67)
  • (DR 63)
  • (DR 55)
  • and so much more…

We would like to point out that the referring domain graph is clean and nothing suspicious going on:

Backlink Relevance:

As we have just seen on some of the backlinks that the domain has, some are niche relevant, which is fantastic. However, just to be on the safe side, we also checked the backlink relevancy through Semrush to confirm this:

As you can see, we can safely say that the relevancy is certainly there and on point.

Clean Up:

Every aged domain typically requires a clean-up process. This means, that the best by links internal pages other than the homepage would need to be recreated and redirected. A clean-up process is necessary in order for us to retain the authority (link juice) of the domain.

As we are seeing based on the screenshot above, not a single post would need to be recreated, as the majority of backlinks are pointed towards the homepage. Some of the internal posts that we are seeing don’t have any quality backlinks pointed to them, so there is no point in re-creating those.

Anchor Text Profile:

The anchor text profile can tell us a lot about the health of the domain. A thorough inspection is required when it comes to aged domains in particular.

Ideally, once you have filtered the referring domain from highest to lowest on the anchor texts, you should expect to see either a naked anchor text at the top (e.g or the name of the site (e.g Niche Website Builders)

So, let’s take a look at the anchor text profile:

The Strategy

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate-based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth.

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers.

The Strategy For This Domain:

We spend quite a bit of time at our homes, especially now that a lot of us work from home.
So, you would want to be comfortable in your own space. This is where this domain comes in handy.

Here’s our strategy:

  • Informational articles on everything home decor (e.g how to decorate your bedroom, shower, wardrobe, etc)
  • Home Organizing – this can be how to fold your sheets, laundry, clothing, arrange your pantry, etc.
  • Listicles types of articles on ideas/inspiration (e.g 15 best Barbie themed bedroom ideas, minimalistic lounge ideas, etc)

The monetization can come from display adverts, of course, but also from affiliate programs on everything home and furniture, these are often quite expensive, which should result in a good commission.

In terms of affiliate programs that would be applicable to this domain, examples can be found in the extended lists below.


The Competitors

Competitor research is essential in order for us to get an idea of what competitors within our authority or less are achieving, and the strategy they are using.

The first site we would like to show you is, a DR 28.
Slightly higher authority than But this site is covering the type of content we would be focusing on heavily.

This domain is generating 87,7k according to Ahrefs per month. Also remember, Ahrefs does not represent the real traffic, only GA & GSC can show the real traffic, and typically, SemRush underestimates traffic by around 2-3x.

The site has 107 pages, which isn’t a lot, considering the amount of traffic their site gets.

We also want to show you what sort of content this site is covering:

The site is covering content that we would be doing, so definitely a lot we can take from this site.

The second example is, a DR 9, a much lower authority than us, and they are covering really interesting content:

The domain covers listicle types of content with house painting ideas colors etc, which is quite interesting.

This site is generating 511k per month according to Ahrefs. And the site only has only 93 pages.

Using the “Tomb-Raiding” technique we could target the best-performing content on and also weaker competitors and use our competitive DR to rank on similar content. For more details on our Tomb Raiding technique, see here.

The third and final example is, a DR 24, very close to our authority, and it is generating a great amount of traffic – 142K per month!

The site does get a lot of traffic, but it has some things on the site that aren’t very good, such as:

A lot of their best posts I would imagine are listed like that on its homepage. Basically, there is already a lot that we can improve, and it shows us that if a site like that can have so much traffic, we can certainly get a lot of traffic too if not more since we will be structuring the site correctly.

Here’s what the site is ranking for:

Definitely interesting content, and things we can take from this site.

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


The Aged Domain + A Website Build + Content Package

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50,000 Words
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100,000 Words
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150,000 Words
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200,000 Words
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The Wayback Traveller
300,000 Words
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500,000 Words
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Premium Aged Domain
Domain Name
12 Months FREE Hosting
FREE SSL Certificate
Deep Niche Research
An in-depth keyword plan
Competition Analysis
Logo Design
All the plugins you need installed
Perfect On-Page SEO Optimization
Fully Indexed
Ready To Make You Money

Need some help to decide?

Drop us a message in the chat below and we'll get right back to you. We're happy to arrange a call to discuss any questions you might have.

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