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• Choose which Content Package you would like
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• Sign off on the Keyword Plan
• Sign off on the delivered content
• Reap the rewards from your site

The Strategy:

Fresh domains have no history with Google and have no authority. The best course of action would be to start off targeting long-tail low-competition keywords.

Examples include –  (subject to change):

Furthermore, we analyzed many many sites in the alcohol space.
We took their best-performing content that gets the most traffic, which helped us work on the initial categories and content that we should work on, based on the results these competitors are getting.

Some of these competitors included:

Based on the competitors best performing posts, we think this is the category structure we can look to achieve:

Everything below Recipes, By Alcohol  Alcohol Making & Types of Alcohols/Ingredients, can be broken down into subcategories down the line, once we have enough content. It’s also vital that we don’t stretch ourselves too thin, and do too much at once. Ideally, focus on 1-2 categories/subcategories, fill them well, and then expand.

Note: This category structure is just a guideline, it is subject to change upon further competitor and keyword research.

Let’s take a look at the best-performing content for some of these competitors:

1. Mixthatdrink.com

2. shakedrinkrepeat.com

3. farmwifedrinks.com

4. Occasionalcocktails.com

Content Breakdown

This niche has the opportunities to be tackled in many different areas, some of the content can be listicle, and others can be more individual.

Listicle types of content examples include:

• 10 Alcohol-Infused Cake Recipes
• 25 Of The Most Popular Cocktails
• 30 Diet Alcohols: Low-Calorie Alcohols Listed

A lot of the content will be individual, examples include

• How To Preserve An Open Bottle Of Wine
• How To Avoid Hangover The Next Day

We have seen a trend among competitors, which is the enormous attention and content around cocktails. So, cocktails should be our primal focus.

Furthermore, cocktails tend to have one of the best search volumes.

Monetization

The first step of monetization will be through display adverts.
Once the site starts to get more traffic, we can then turn to look for other monetization opportunities, such as from Affiliates.

In terms of affiliate programs that would be applicable to this domain, examples can be found in the extended lists below:

• https://www.authorityhacker.com/alcohol-affiliate-programs/
  
• https://shivanshbhanwariyadigital.com/alcohol-affiliate-programs/