Today I would like to show you a case study I put together for a client’s site that I believe is doing incredibly well.

The niche cannot be revealed, but I will still break down everything that was done, and the journey this site had in the last 12 months.

Let’s break down this case study!

The History

NWB built and launched the site on an aged domain in June 2021.

The aged domain was quite old with a lot of history when NWB acquired it. It had a very strong backlink profile too.

The client purchased the aged domain from NWB in June 2021, and the work began!

Fast Forward 12 Months:

A lot was achieved quite quickly. With website investing and SEO in general, things typically take time until you are able to see solid results.

However, one of the perks of using aged domains, is that you skip a lot of the waiting.

Let’s take a look at the progress:

What Did We Do?

The domain was built on an aged domain, giving this site a great jumpstart. In 12 months, NWB provided 100K of words worth of content, which included expert keyword research.

However, the structure and the intent of the content also matters, as well as any schemas applied. In this case, the schema was used, and most of the content was heavily info content.

Furthermore, no active link building has been done in the last 12 months. The domain acquired backlinks naturally throughout these 12 months.

Because the niche cannot be revealed, I will provide you with broad information about what the keywords consisted of:

  • Comparison ‘X V.S X’.
  • ‘Best Of’ types of keywords (for the small % of commercial content that was done)
  • ‘How To’ fix/solve a problem type of keywords
  • ‘Is X Good For X’ type of keywords.

The client published 360 posts during these 12 months too, which contributed to the success of this site greatly as well.

But…
It all boils down to the bread and butter of website investing; Quality keyword research and quality content.

…And Aged Domains!

Aged domains can contribute massively to the success of your online business. Whether it’s a 301 redirect or a site built on an aged domain, they can really benefit you in a great way if done correctly.

Is This All It Takes?

Quality aged domains bring an incredible amount of value. Combined with quality keyword research & content, the chances of success are so much higher.

I believe this case study is a perfect example of what can be achieved in a short period of time, with the right strategy.

Final Thoughts:

Website investing is actually quite simple; people over-complicate it. Quality content, quality keyword research, and if you can throw in an aged domain in there, even better!

As you just saw, aged domains can really speed up success, not to mention save you money in the long-term due to the fact that you won’t need to do any active link building…or build links to sites like Healthline for a while!

So, what are you waiting for! Got get your site started!

Niche Website Builders offer a full end-to-end solution for website investors. We can provide the initial site build, extensive keyword research, and high-quality content written specifically to drive more traffic to your sites.

Get in touch with us TODAY!

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