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About the domain sourcing service

Our domains have been hand-picked from the thousands of expired domains that are sold each week. We’ve carried out all the necessary due diligence to ensure that the domains don’t carry any baggage, have great metrics, and importantly have a backlink profile that would be ripe for an affiliate website. As part of this service we offer a fully hands-off service that includes:

  • Extensive due diligence
  • An in-depth keyword plan
  • A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
  • An affiliate site including all necessary plugins (AAWP to be purchased separately due to licensing restrictions)
  • Content formatted and uploaded to your new site using our proven to convert templates
  • A site finished and ready to earn you money


Let’s dig into this domain’s history first. This domain is 18 years old, and it was primarily focused on guitars and amplifiers.

However, the domain also had accessories, gear,  lessons & article sections.

In 2016 the site changed its design and layout completely, making it more modern and user-friendly. The domain only had 1 design/layout change through the course of its life prior to it expiring. 

The site expired at the end of 2021, it then later appeared for auction.


Spotlight Hawaii - Screenshot

Any questions about this domain?

Drop us a message in the chat below and we’ll get right back to you. We’re happy to arrange a call to discuss any questions you might have.

Backlink Profile

The backlink profile consists of 86 referring domains, 56 of which are do-follow.
Even though the referring domains are fairly low, the quality is pretty great.

Let’s take a look:

  • (DR 92)
  • (DR 83)
  • (DR 74)
  • (DR 71)
  • (DR 71)
  • (DR 65)
  • (DR 65)
  • (DR 64)
  • (DR 61)
  • (DR 61)
  • (DR 61)
  • (DR 59)
  • (DR 57)
  • and more…
Spotlight Hawaii - Referring Domain

Based on the referring domains above, we can clearly see that the relevancy is high in terms of the backlinks, however, we still checked it on SemRush to confirm it, so here’s the verdict:

Spotlight Hawaii - Referring Domain

So, as you can see, the relevancy is definitely there.

What would we do?

When building content sites we generally recommend starting with informational content. Why? Because you can rank informational content more quickly and easily than commercial content. This allows the site to start gaining some traction before adding affiliate based content or other monetary streams.

The faster you can build up traffic, the quicker you can start making some money with the site through Ad revenue. And when a site starts making money, you can use this income to supplement or cover any future growth. 

Once the site has gained some momentum you can start adding in other revenue streams such as affiliate offers. 

Suggested Content Strategy

We all know how big the music niche is, and it can be quite competitive. The great thing about this domain is the fact that it’s quite niched-down, meaning the chances of success can be quite high.

Here’s the type of content we have in mind: 

  • Informational articles on how to play the guitar
  • Informational articles on how to use the guitar (e.g – how to tune a guitar, how to string a guitar, how to hold a guitar, etc)
  • Informational articles on amplifiers (e.g – how to install amplifiers, how to connect speakers to amplifiers, how amplifiers work, etc)
  • The monetization can come from guitars, accessories & amplifiers. 

Let’s show you a quick example of the type of content we can target: 

In terms of affiliate programs that would be applicable to this domain, examples can be found in the extended lists below.

We have found 2 examples we would like to show you. These are competitors in the space.
So, here’s the first one, a DR 7 site that is a lot lower than, and this domain is performing quite well in the space, considering its authority. 

The site is generating 42.6K per month in traffic according to SemRush. The site only has 98 pages, and 66% of the traffic comes from the top 11 pages.

This is definitely a site we could “Tomb-Raid” and gain quick wins.

The second example is – this is a site that has a lower DR (10) and is doing really well, even better than the first example.

The site is generating 161.5K in traffic per month according to SemRush.

Let’s take a look at some of the content this site is ranking for:

Using the “Tomb-Raiding” technique we could target the best performing content on  and also weaker competitors and use our competitive DR to rank on similar content. For more details on our Tomb Raiding technique, see here

Case Studies

These are all the expired domain sites that have been launched since we started running this service. Click on the images below to see how they are performing.

What’s included?

• A clean premium expired domain
• A website build including premium plugins (AAWP to be purchased separately due to licensing restrictions)
• 12 months hosting
• Professional logo design
• Detailed keyword plan
• A range of content packages offering thousands of words of awesome content created by our in-house native English speaking team of writers
• Content uploaded to the site using our proven templates
• 100% complete when handed over to you and ready to go!


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