Health and wellness might be a broad industry but it’s by far one of the most profitable.
To give you an idea, the industry was valued at over $4-trillion dollars in 2019. An impressive figure, needless to say – one that’s even expected to increase in years to come.
As an affiliate marketer, this is something you might want to get a piece of.
Weight loss, nutrition, beauty products, home exercise equipment, supplements – health and wellness covers a vast industry, with more than a few niches to get involved in.
This also means there are also a wealth of health and wellness affiliate programs out there.
And, of course, you don’t only want to join the best affiliate programs that will generate passive income, but the best options for your online platform and audience. Don’t fret, as we’ve done the hard work for you.
For new and experienced affiliate marketers alike, here’s our round-up of the 18 best health and wellness affiliate programs to increase passive income in 2022.
Best Health And Wellness Affiliate Programs
- Fitbit – Best for Online Content
- Just Thrive – Best for Probiotics Niches
- NutriProfits – Best for Commission
- PlusCBD – Best for CBD Oil
- EcoSleep – Best for Bed Niches
- Tyent – Best for Drinking Water Niches
- Neurohacker – Best for Nootropics Niches
- Market Health – Best Profitable Affiliate Network
- SellHealth – Best Selection of Branded Health Products
- Life Line Screening – Best for General Health Niches
- Diamond CBD – Best for CBD Products
- Life Extension – Best Health Products Inventory
- HealthyWage – Best for Weight Loss Niches
- Barefut – Best for Essential Oil Niches
- Smart Nora – Best for Sleeping Niches
- MoreNiche – Best for Cookie Duration
- Physician’s Choice – Best for Health Supplements
- KOS – Best for Vegan Niches
1. Fitbit Affiliate Program
- Products/niche: fitness trackers, designer wearables, health monitoring
- Commission: 3% per sale
- Cookie duration: 15 days
You’d be hard-pressed to find someone who hasn’t heard of Fitbit.
The multinational electronics company has a huge consumer audience of activity tracker-wearing enthusiasts who use Fitbit’s sleek, cutting-edge wearables to monitor all aspects of their health.
We’re talking heart rate, calories, steps, sleep, respiration, distance, and more.
These smart devices can even monitor stress, energy levels, blood pressure, and notify relatives in case of an emergency.
Fitbit Affiliates, as a result, is one of the best mainstream health affiliate programs – period.
For one, Fitbit’s product range is broad, offering countless industry-leading products to refer and promote. Not just now, but as new products come out, that is.
As a bonus, there are a handful of ways affiliate marketers can promote Fitbit wearables, from video reviews and blogs to how-to guides and product field tests.
The Fitbit Affiliate Program pays 3% commission as a base rate (despite what you might think, not a bad sum for a big-name brand), with increased rates for high-volume affiliates. Payment methods are flexible, making it just as easy to cash out.
What we like here is the scope of the product range, the ever-increasing demand, and the marketing versatility these products offer.
The downsides are the 15-day cookie duration and the fierce competition in the fitness tracker market.
However, it’s worth remembering that Fitbit remains the industry leader with no signs of being dethroned just yet.
2. Just Thrive Affiliate Program
- Products/niche: probiotics, prebiotics, improved general health
- Commission: 5% per sale
- Cookie duration: 6 months
Just Thrive is a supplements brand for probiotics and prebiotics.
These niche health drinkables promote gut health and better digestion, with wider benefits including boosting immune health, weight management, and improved mental health – to name just a few.
This is a multi-million dollar brand with its fair share of recognizable awards, media features, and science-backed testimonials, so health affiliate marketers are in good hands here.
Just Thrive Probiotic & Antioxidant caters to a vegan, paleo, and keto audience, making these products suitable for all dietary preferences and needs.
The product range also includes different sizes and bundles—in addition to different healthful benefits—giving affiliate marketers content that creates itself.
Upfront, you get 5% commission for all successful referrals, paid through PayPal.
Top affiliates can also receive various bonuses, including exclusive new product tests, special gifts, and online recognition for their efforts.
There aren’t many downsides here, either. Anyone with a health and wellness blog or website can become an affiliate, and affiliate cookies last six months – a huge window for potential buyers to follow through with a transaction.
Overall, if you’re a believer in probiotics as much as the successful power couple who founded this brand, Just Thrive is a health and wellness affiliate program worth considering.
3. NutriProfits Affiliate Program
- Products/niche: health supplements, beauty products, mental health
- Commission: 40% per sale
- Cookie duration: Permanent (lifetime)
There’s a lot of potential here with NutriProfits, as it covers branded products across a range of health and wellness sub-industries with an eye-popping—wait for it—40% commission rate per sale.
A huge advantage with NutriProfits is the wide range of products affiliate marketers can refer, attracting audiences from an equally wide range of niches – from health and beauty and male enhancement to mental health improvement and joint health.
And with 40% commission per sale, you’re looking at some of the highest affiliate rates in the health and wellness industry.
Four payment currencies are available (USD, GBP, PLN, EUR), which you can earn through cookies that don’t expire.
That’s right – lifetime cookie duration on top of this affiliate program’s high-paying commission rate.
It’s a no-brainer as long as you have the capacity to bring these products to the right audience.
Even still, 40% commission is enough to make most affiliate marketers give this one some serious thought.
4. PlusCBD Oil Affiliate Program
- Products/niche: CBD oils, CBD edibles, CBD creams, pain relief, improved mood
- Commission: 15% per sale
- Cookie duration: 3 months
CBD oil is on the way up – and more beneficial than most people think.
Unlike THC, CBD, also known as cannabidiol, extracted from cannabis plants does not induce intoxicating highs and can treat a host of conditions, including chronic pain, epilepsy, migraines, depression, and anxiety.
Needless to say, there’s a large market audience here despite the uncertainty that still lingers around cannabis use.
In fact, CBD products generated sales of around $5 billion in 2020 – and that’s a sum that’s hard to turn a blind eye to.
PlusCBD (+PlusCBD) was founded in 2014 and has since established itself as one of the leading brands in the CBD market.
Its popular CBD products (oils, creams, gummies, and more) have different uses, strengths, flavors, and scents, enough to make most affiliate marketers who know this industry’s economic potential rub their hands.
Commission sits at a generous 15%, with affiliate cookies lasting 3 months – a duration that trumps what most mainstream affiliate programs, including some other CBD affiliate programs, are offering currently.
So, if you’re someone who sees the benefits of CBD oil—even cannabis as a whole—this affiliate program could be right up your alley as your next online venture. It has our stamp of approval, either way.
5. EcoSleep Affiliate Program
- Products/niche: sustainable/eco-friendly mattresses, restorative sleep, improved physical and mental health
- Commission: 5% per sale
- Cookie duration: 30 days
Health-conscious consumers are now clued-in to how sleep is one of the most important factors—if not the most important factor—for improved mental health, increased focus and concentration, muscle repair, and reduced stress – let alone day-to-day energy maintenance.
Brooklyn Bedding knows this, too, and has marketed its EcoSleep mattresses with these persuasive benefits in mind.
What started in 2008 has since grown to a full range of best-selling mattresses that offer maximum restoration, plus all the benefits that come with it, to rave customer reviews.
In addition, EcoSleep mattresses are not just beneficial to health and mental wellness, but sustainable (made using sustainable resources and eco-friendly practices), hitting another key market area that’s well on the rise.
Through ShareASale, the EcoSleep Affiliate Program offers affiliates a 5% commission rate.
Cookes are 30 days, providing customers with enough time to make a decision if your referral efforts leave a lasting impression.
The good thing here is that promoting sleep fits right under most health and wellness niches, including fitness and exercise, mental health, sleep disorders, and all physical and mental health conditions caused by sleep deprivation.
In other words: Brooklyn Bedding EcoSleep is a versatile health affiliate program that is well worth considering.
It’s also an excuse to invest in a new mattress. For review purposes, of course.
6. Tyent Affiliate Program
- Products/niche: water ionization systems, alkaline water, clean water, improved general health
- Commission: 30% per sale
- Cookie duration: 2 months
Haven’t yet heard of Tyent? It’s a well-known brand, even if not.
This USA-based water filter company manufactures high-end water ionization systems that provide homeowners with alkaline water straight from the faucet.
Where does this fit into health and wellness? Water ionization uses electrolysis to raise the pH of regular water, resulting in alkaline water – something that many consider to offer better physical performance, increased energy, weight loss, and a healthier body overall.
You might believe in it, you might not. But this is no temporary fad or trend, it has to be said, as alkaline water sales doubled between 2013 and 2018, now projected by experts to be a $180-million industry by 2028.
Two things are for sure, however: hydration and clean water is essential and the Tyent Affiliate Program gives up to 30% for all successful referrals generated for the company.
With a longer-than-average cookie duration of 60 days, the chance of turning a profit from your promotional efforts is also increased.
There are some downsides here, namely how not all people—even staunch water drinkers—are not yet sold by high pH water and its supposed benefits.
No different from any new customer, however, you’re simply trying to get them to make a purchase.
And with this industry’s projected growth, plus the demand for clean water as a must-have resource in today’s economic climate, this affiliate program is one that health affiliate marketers should keep an eye on.
7. Neurohacker Collective Affiliate Program
- Products/niche: cognitive enhancement, brain health, mental health, improved focus and concentration, productivity
- Commission: 25% per sale
- Cookie duration: 30 days
Nootropics are becoming more and more common.
These brain-boosting supplements combine various ingredients to enhance cognitive function, increase focus, improve memory, boost confidence, and reduce stress and anxiety – all coming from easy-to-take pills and capsules that a lot of modern-day working professionals swear by.
Not convinced? By 2028, the market worth of the nootropics industry is expected to be close to $30 billion – an interesting thought, to say the least.
But whether you think these productivity-enhancing, Alzheimer’s-reducing supplements work or not, the consumer market is there.
And Neurohacker Collective happens to be one of the nootropic brands at the forefront, offering a full range of nootropic supplements.
With the Neurohacker Collective Affiliate Program, you can earn up to 25% of passive income per sale.
And this really is passive income, since Neurohacker Collective provides research-backed promotional content for you.
It’s a win-win, ultimately, with affiliate links lasting 30 days – a buyer decision timeframe that’s hard to frown at considering Neurohacker Collective puts the website content on a plate.
8. Market Health Affiliate Program
- Products/niche: health products, beauty products, supplements, oral care, cosmetic products
- Commission: 60% per sale
- Cookie duration: 30 days
If you’re looking for a health affiliate program that covers a broad (and we mean broad) range of health products, Market Health is it.
This affiliate network leads the pack for beauty products, providing affiliates with more than enough to both advertise and turn a profit from.
Skincare creams, supplements, anti-aging solutions, acne treatments, teeth whitening products, sleep aids, thyroid support, bladder control – if you can think of it, Market Health Affiliate Network has it in its 200-strong product selection.
What’s more, Market Health’s affiliate program offers a generous 60% commission rate, officially making it the highest-paying affiliate program on this list.
Affiliate cookies lasts 30 days, which is ample for this product catalog. Standout affiliates with 20 referrals or more can also begin negotiating their rates.
And depending on your online authority, this can pave the way for some serious profit.
All in all, for health and wellness sites, even supplement and beauty sites, Market Health is an affiliate program that we think is sure to be as lucrative as it is versatile.
9. SellHealth Affiliate Program
- Products/niche: health and wellness supplements, mental health, beauty, cosmetics
- Commission: $30 per sale
- Cookie duration: Varies
SellHealth calls itself the number-one health affiliate program.
This isn’t entirely unfounded, as the popular affiliate network has generated more than $100-million in paid commissions since it started in 2001, boasting over 100,000 global advertising partners worldwide.
Right off the bat, you get more than 50 top brands to promote with SellHealth, covering a range of health niches that include fitness supplements, anti-aging, skincare, natural remedies, male enhancement, cognitive health, weight loss – all FDA-approved with real support from customer testimonials and reviews.
30% commission is what’s on the table as the base rate, but there’s up to 60% to earn if you keep hitting SellHealth’s set minimum of daily sales.
Cookie duration varies, however, which is something to make a simple note of.
Despite that, with the selection of brands and niche products you get with SellHealth, there’s enough to accommodate most affiliate marketing sites, with online content that can involve anything from personal reviews and product tests to informational blog posts.
If anything, SellHealth’s popularity as an affiliate network should be enough to entice most health affiliates – if not for the ample commission rate, but for the network’s 20-year-long success as an online distributor.
Needless to say, this is another affiliate program worth putting in your crosshairs.
10. Life Line Screening Affiliate Program
- Products/niche: health screenings, disease prevention, general health, hypochondria
- Commission: $90 per sale
- Cookie duration: 30 days
Health screenings find diseases early. And by finding them early, the more treatable the diseases are.
This makes health screenings just as important to raise awareness for as they are to do on a regular basis.
This is what Life Line Screening is all about – a screening service that aims to do one thing: prevent diseases and potential health problems by detecting them at the earliest possible opportunity.
Over 1-million people are screened by Life Line Screening each year, the full number totalling at 10 million since the company opened doors in 1993.
For every successful referral you make to Life Line Screening, you earn $90 per sale, paid monthly, with 30-day cookie duration.
Life Line Screening also offers 15 types of health screening checks (EKG, medical ultrasound, and more), making their service more marketable than you might initially think.
Needless to say, health screens can be life-saving. So, affiliate marketers may also see this affiliate program to be a worthy cause – perhaps one that’s close to heart, which can be joined to raise awareness and save lives more than boost passive income.
Either way, this is a top affiliate program for health and wellness affiliates to consider, which can cover a range of affiliate websites and niches: general fitness, mental health and peace of mind, illness treatments, and disease prevention.
Life Line Screening also offers to provide the marketing content for you—including emails, banners, images, ad copy, and social media posts—a nice bonus that can make your job a little easier.
11. Diamond CBD Affiliate Program
- Products/niche: CBD products, Delta-8 THC products, pain relief, anxiety, mood enhancement
- Commission: 30% per sale
- Cookie duration: 3 months
Like PlusCBD, listed above, Diamond CBD is another leading manufacturer of CBD products. The company also manufactures products using Delta-8 THC, a more potent cannabinoid that’s becoming just as widely used as CBD.
For a quick insight, Delta-8 THC is not the same as CBD (cannabidiol), despite having the same chemical makeup.
Delta-8 contains more THC than CBD, found more in cannabis plants than hemp plants, providing patients with a sensual high.
The main selling point of THC is therefore a greatly enhanced (euphoric) mood, in addition to improved focus, better sleep, and chronic pain relief.
Due to this, Diamond CBD caters to a broader audience of cannabis users than other CBD manufacturers and distributors.
Its wide CBD and THC product range includes oils, edibles (gummies), creams, capsules, and more, each with different strengths, sizes, ingredients, flavors, and benefits.
So, for affiliate marketers who are looking to cash in on not just the CBD industry, but the rising demand for Delta-8 THC, the Diamond CBD Affiliate Program is well worth looking into.
What’s in it for you? A successful referral gives 30% commission.
This also comes with a lengthy cookie duration of 90 days, which is more than generous considering the attractive commission rate.
Compared with PlusCBD, Diamond CBD offers a wider range of products and higher commission.
Both offer a cookie duration of 3 months. But if you have the right platform and target audience, there’s nothing stopping you from trying out both.
12. Life Extension Affiliate Program
- Products/niche: vitamins and minerals, sports supplements, nutrition and diet, skincare, beauty products, brain health
- Commission: $12 per sale
- Cookie duration: 30 days
Life Extension is a leading brand that manufactures and sells vitamins and supplements online, promoting improved health and, well, extended life.
Life Extension’s products include essential vitamins and minerals, weight loss, nutritional sports supplements, skincare, anti-aging, probiotics, stronger joints, digestive health, sexual health, brain health, and more.
The list goes on. And we can’t stress enough how broad Life Extensions’ product range is, as it really is broad – with new and interesting products added constantly.
This makes Life Extension an easy choice for any affiliate marketer in the health and wellness sector.
The products are legit (backed by 40 years of testing and manufacturing), with enough satisfied customer reviews to make this brand a trusted online authority.
The Life Extension Affiliate Program offers earnings of up to 12% per sale—6% as the base rate—paid monthly, with a cookie referral period that lasts 30 days, which is nothing to argue with considering the products.
Taking into account the huge product range, market audience, and referral versatility of these health-giving products—along with Life Extension’s online reputation as a credible brand—the Life Extension Affiliate Program is one that shouldn’t go ignored.
13. HealthyWage Affiliate Program
- Products/niche: weight loss, weight loss programs, nutrition, dieting, general fitness and health
- Commission: $50 per sale
- Cookie duration: 30 days
Everyone wants to lose more weight – even those who appear to be in shape!
The weight loss industry is worth tens of billions and in a society where, whether you like it or not, healthy physiques are admired and sought after, there are no signs that weight loss will become any less talked about in the near future.
Even if not done for personal appearance, weight loss is endlessly encouraged by health organizations for general health to reduce the risk of heart attacks, heart diseases, strokes, diabetes, high blood pressure, high cholesterol, and other health complications caused by obesity.
It also goes without saying that weight loss can improve confidence, mental health, love life, and lifestyle.
And for health affiliate marketers, HealthyWage is an attractive option that’s all about the above.
HealthyWage, which started in 2009, offers weight loss programs that don’t just promote losing weight and getting in shape, but raise awareness on the negative effects of obesity and food addiction, helping people lose weight with physical and dietary challenges.
On the HealthyWage Affiliate Program, you can make $50 per referral. For Team Challenge referrals (group referrals), it’s $30. The cookie referral period lasts 30 days.
Weight loss, as an umbrella niche, offers tons of potential content-wise and income-wise, making it an easy target for most affiliates.
So, no matter whether your niche is exercise, supplements, home workout equipment, or general health, this one’s worth weighing up.
14. Barefut Essential Oils Affiliate Program
- Products/niche: essential oils, aromatherapy, mental health, home fragrance, wellness
- Commission: 10% per sale and 20% per first-time sale
- Cookie duration: Permanent (lifetime)
If you keep hearing about essential oils, it’s for good reason. Essential oils are rising in popularity, offering benefits that go beyond smelling good.
These are improved mood, better sleep, reduced stress, headache relief, increased concentration, improved immune health, and more.
There are an abundance of essential oils on the market now, each with specific ingredients, scents, and strengths to deliver different benefits.
Barefut is no small-name brand when it comes to these essential oils.
The Utah-based company, founded in 2010, has become a go-to brand for thousands of customers worldwide due to its 100% pure essential oils and transparent customer service.
The Barefut Essential Oils Affiliate Program is therefore a top choice for affiliates in the aromatherapy niche, or even the health and wellness market in general.
Affiliates get 20% for first-time orders and 10% for every other sale. What’s also great is that cookie duration is permanent (lifetime), making this health affiliate program all the more eye-catching.
15. Smart Nora Affiliate Program
- Products/niche: snoring prevention, snoring solutions, improved sleep, insomnia, sleep apnea, sleep disorders
- Commission: 6% per sale
- Cookie duration: 30 days
If you haven’t heard of Smart Nora, this company manufactured a popular snoring prevention device (released in 2017) using their own patented technology, which has been well-received by consumers and media outlets alike.
How does it work? The Smart Nora is essentially an electronic (but no less comfortable) pillow, connected to a wireless pebble-shaped microphone that intelligently detects snoring.
When detected, the pillow silently inflates and deflates to allow air to be inhaled without constriction.
Whether you believe it works or not, the device has enjoyed extensive media coverage, with a large majority of its reviews, from both customers and tech sites, praising its functionality and effectiveness.
The Smart Nora Affiliate Program, as a result, is worth looking at for affiliate websites that cover sleep, snoring, and other sleep conditions and disorders, such as sleep apnea and insomnia in people whose partners snore.
Commission rate is 6% per sale, with affiliate links lasting 30 days.
Despite Smart Nora’s popularity, one downside is that not all consumers are instantly sold by new “groundbreaking” technology (unless the reviews and referrals really sell the product), so some might consider this affiliate program’s cookie duration to be on the short side.
Still, provided you take the right referral approach, Smart Nora makes it on our list as one of the best health affiliate programs on the marketplace right now.
16. MoreNiche Affiliate Network
- Products/niche: bodybuilding, weight loss, cosmetic products, supplements
- Commission: up to 40% per sale
- Cookie duration: Permanent (lifetime)
Similar to Market Health and SellHealth, MoreNiche is an affiliate marketing network that’s seen significant growth and success since 1999.
More than $55-million commissions have been paid over the last two decades, making its affiliate program attractive for not just health affiliates, but affiliate marketers in general.
MoreNiche represents leading health brands with plenty of products on offer, from weight loss and bodybuilding supplements to teeth whitening, male enhancement, and more.
As for commission, the MoreNiche Affiliate Program offers up to 40% per sale. That’s a lot, especially when you take into account the lifetime cookie duration!
You can also choose from multiple payment methods, including Wire, Bitcoin, and Skrill.
If Market Health and SellHealth caught your eye due to their large product range and long-running success, MoreNiche is another affiliate network you should consider for your portfolio.
17. Physician’s Choice Affiliate Program
- Products/niche: dietary supplements, nutritional supplements, mood improvement, mental health and wellness
- Commission: 25% per sale
- Cookie duration: 3 months
Physician’s Choice supplies a full selection of dietary and nutritional supplements to benefit mood, diet, and general health, using high-grade, sustainable ingredients in effective science-backed doses that, as a result, have professional approval.
The store offers everything from supplements to probiotics, nootropics, beauty products and more, so there’s a lot to support most niche affiliate sites and platforms.
What we like here is the 90-day cookie duration, along with this affiliate program’s generous commission rate of 25% – more than what most other supplement affiliate programs are currently offering.
Physician’s Choice does well to support its products with science-backed research and testing, making this a great affiliate program for affiliate marketers who are concerned about the products they refer.
18. KOS Affiliate Program
- Products/niche: plant-based/vegan-friendly supplements, protein powder, fitness, bodybuilding, mental health
- Commission: 15% per sale
- Cookie duration: 30 days
Being a 100% eco-friendly brand manufacturing plant-based supplements, KOS has a select audience – but there’s no doubt that it’s found success as a driving force in the rising market for environmentally friendly products.
The company’s unique product range includes protein powders, sleep-inducing gummies, and calming anti-anxiety supplements (ashwagandha and lion’s mane) – all made using sustainable practices sourcing organic ingredients.
It goes without saying that there’s an ever-increasing demand for both supplements and eco-friendly products, and KOS has hit a profitable gap in the market by putting the two together.
As an affiliate, you can earn up to 15% per sale on the KOS Affiliate Program, with cookies that last 30 days.
KOS is a trendy company, we have to say, so we definitely have to recommend this one to affiliate marketers with a young, forward-thinking audience of fitness enthusiasts, vegans, and health-conscious professionals.
Final Word
The health and wellness industry covers a wide range of sub-industries and niches, as is expected.
But this makes it all the more important to choose the right health and wellness affiliate programs to invest time, and money, in for your online platform and audience.
Still, that doesn’t make the health and wellness sector any less profitable for affiliate marketing.
Affiliate marketers who take the right approach have a lot to gain here when it comes to online growth and earning passive income, making health and wellness an umbrella niche providing clickable content that can sell itself.
Rounding up the top high-paying, low-risk health affiliate programs wasn’t easy, we have to admit, but the above options are the 18 best health and wellness affiliate programs to choose from right now for increasing your passive income in 2022. With that said, it’s now over to you.