10 quick and simple ways to increase display ad RPM/EPMV

Doug-Cunnington

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If you’re reading this you probably have a site that is earning ad revenue. If you want to increase your ad revenue, one way is to improve your RPM or EPMV, whichever metric your ad provider uses.

Increasing ad revenue in this way is attractive as you are essentially making more money from the same asset without
further investment.

Whilst there are many ways to increase your RPM or EPMV, this guide focuses on really simple changes that will give
the best return on your time investment. Many of these recommendations will only take a few minutes to implement.